1 * Constructing An INTEGRATED market Plan Delivering Superior Value Marketing coalesce (4 Ps) Product and Service Design (building untroubled brands) Pricing (creating hearty think of) Distribution (Managing demand and supply chains) packaging ( communication the value propositION) - IMC * The Promotion Mix - IMC Communicating Customer Value through with(predicate) Integrated Marketing Communications (IMC) and the promotional Mix The caller-outs total promotion mixture consists of a specific liquify of: * Advertising (mass media) * Public Relations (press releases, special events) * individual(prenominal) exchange ( gross revenue presentations, trade shows) * Sales promotion (coupons, contests, displays) * Direct & adenosine monophosphate; Online merchandise (catalogues, direct mail, websites) * New Promotional Media * Constructing An INTEGRATED merchandise communications Plan Promotion (Communicating the Value Proposition) Promotional Mix Personal Selling The interpersonal area of selling communications in which the sales tie interacts with customers and prospects to build relationships and ............ make sales!!!!!!!!!!!!!!! Sales Promotion Consists of short-term incentives to back up grease ones palms or sale of a product or inspection and repair with both............ being integrated wi th other elements of the promotion/marketing! mix * Communicating Customer Value Marketing Mix Promotional Mix * stress & Objectives Chapter 13 Previewing the Concepts 1. The role of a companys salespeople in creating value for customers and building customer relationships 2. The six major(ip) sales embrace management steps, and the role of sales force automation 3. The personal selling process, distinguishing between transaction-oriented marketing and relationship marketing...If you exigency to get a full essay, bon ton it on our website: BestEssayCheap.com
If you want to get a full essay, visit our page: cheap essay
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.