Essay the Bad Seed - 875 Words

The world itself is full of people and the secrets hidden within. A prime example of this are from books like The Bad Seed by William March and We Have Always Lived in the Castle by Shirley Jackson. These two novels both contain characters with many secrets, many dark secrets that cause them to hide and live away from society. In a sense, these characters live in â€Å"secret worlds†. Starting off with The Bad Seed, Rhoda, the main character who is responsible for violent crimes and her mother Christine who is the â€Å"guardian angel† that’s responsible for keeping Rhoda out of trouble. Just like Rhoda, the character Merricat from We Have Always Lived in the Castle is the one causing the trouble and her sister Constance is the protector. The dark†¦show more content†¦Later on in the novel, she then commits yet another murderous action on Leroy Jessup. The main reason being that she is afraid that Leroy will expose her of her deeds and so she decides to kill him. This is another example of how confused and naive Rhoda is and how she needs guidance from a strong-minded individual. The same applies to Merricat but she is lucky enough to have Constance as her support, who appears to be more strong-minded than Christine. After poisoning her family members with arsenic, Merricat expresses her feelings by saying, â€Å"Fate intervened. Some of us, that day, she led inexorably through the gates of death. Some of us, innocent and unsuspecting, took, unwillingly, that one last step to oblivion†. Fortunately for both her and Constance, Constance survived the poisoning attempt and Marricat supports this by saying, â€Å"Some of us took very little sugar.† Following the poisoning incident, the townsfolk have been starting to look down on them with disgrace and hate. This persuades the sisters to live a life of secrecy away from society. It’s the feeling of neglect, hate, being afraid and even being afraid of that possibl y led them to living this type of lifestyle. For example, in the book Merricat said, â€Å"I cant help it when people are frightened†. The people living within the town are showing that they’re afraid of her and want nothing to do with her. On another note, she also said, â€Å"I would have liked to come into theShow MoreRelatedAmerican Society Is A Box Of Apples964 Words   |  4 Pagescondition. However as you start reaching the bottom you find the bad apples, the ones that are bruised, expired, and have worms in them. I am those apples I was bruised because of my race, expired because of my ethnicities, and filled with worms from the nationality that I was not a part of. Race, ethnicity, and nationality are these qualities that defines a bad apple versus a good apple, a tainted apple or clean apple. Race is the seed of the apple. It determines whether the apple will be a greenRead MoreFarmers Getting Played A Monopoly Essay1719 Words   |  7 PagesAndrew Luetkenhaus 29 November 2016 English 1000-Cox Essay 3 Farmers Getting Played When one company controls ninety-percent of a market, it is reasonable to open the doors to the possibility of a monopoly. This word is a board game to some, a boring econ principle to others, but a harsh reality for twenty-four million American farmers and their families. (Farmers Feed Us) Monsanto has taken control of the farming world and it is hitting farmers hard. The powerful company controls ninety-percentRead MoreA Defense Of Abortion By Judith Jarvis Thomson1549 Words   |  7 PagesIn this essay I will argue why a woman has a right to self-defence but only in certain cases, for example, rape or where the mother’s life would be at risk if she did not have an abortion. In such circumstances, the woman’s right to self-defence outweighs a fetus’ right to life, however I would not allow that the mother’s right outweighs the fetus’ if the mother wanted to have an abortion of convenience because this denies the child of possible future experien ces. Firstly, I will outline Judith JarvisRead MoreWhy GMOs Should Be Banned674 Words   |  3 Pagesskyrocketed with over 100 million acres worldwide planted with GMO seeds. The most important and basic aspect we must keep the forefront of our minds when discussing an issue of human food is: Is it safe for humans to eat? This idea has been widely debated by scientists, governments and private companies around the world. While there are many possible health concerns related to GMOs, there is one issue I be highlighting in this essay. That is allergenicity, according to a study conducted in the mid-1990sRead MoreThe Use of Birds in Chronical of a Death Foretold by Gabriel Garcia Marquez1009 Words   |  5 Pagesideas and messages to the reader. Some of the roles taken by the symbolism of birds include indicating signs of the future and afterlife, supporting character portrayal and development throughout the text. The symbolism of birds is discussed in the essay because the recurring images of birds have a pertinent significance to the novella. In literature, birds are commonly viewed as signs of freedom while in flight, yet while they are entrapped in cages, they symbolize the struggle for freedom. GabrielRead MoreThe Geography Of Breakfast Food966 Words   |  4 PagesJaden Cody Minor 26 August 2014 AP Human Geography The Geography of Breakfast Food Essay A. Q:Where and how is the breakfast item produced? A:Coffee is mainly produced on five out of seven continents on coffee plantations. 1. Coffee is one of the most common breakfast items found on any table in the morning and now sold all throughout the day. Coffee is grown and exported from places like Columbia and the Asian Pacific, to anywhere like Hawaii and the biggest producer, Brazil. 1/3 of theRead MoreWilliam Golding s Lord Of The Flies937 Words   |  4 Pagesturned into savages it helps prove that the bad genes inside versus the good genes played more of a roll and not so much the external environment, in who turned wild and who tried to keep up with the rules of society they knew before they crash landed on the island. Jack and Roger seemed to be the real â€Å"bad seeds† and without adults they became leader of the cruel, savages behavior on the island. Whether it was the way they were raised or they were just bad genetics, all it took was for Jack not gettingRead MoreBenefits Of Genetically Modified Organisms1304 Words   |  6 PagesAgrumentative Essay Did you know 80% of all our foods are genetically modified? Scientists have proved the safety of all Genetically modified organisms, although China, Russia, and 60 other countries require labeling of there gentically modified ingredients, yet the United States does not label the products which are genetically modified. If Genetically modified organisms are so safe, then what s there to hide? Genetically Modified Organisms (GMO) are processed foods in which genes of one speciesRead MoreAre They Safe For The Environment And Human Consumption?885 Words   |  4 Pagesalready in the plants original building block. (GMO) is bad for the environment and puts human health at risk. Introduction Due to climate change and overpopulation foods have been introduce into the global marketplace that has been genetically modified by altering the plants original D.N.A to make the plant more drought resistance, pest resistance or give it added nutritional benefits. This action creates food for human consumption that in is bad for the environment and puts human health at risk. Read MoreMy Personal Writing Process1276 Words   |  6 PagesI am happy with and proud of, confusion towards which steps to take and when, confusion about if I am processing my literature correctly. As a current college student, one would hope I had grasped the concept of how to write an essay long ago; to write a complete essay in one sitting is an elementary skill for most. However, as for I, at age 18, 2 and a half years of college years to reference and an abundance of information to recall from a freshly passed high school, have yet to master, or even

Shakespeares Sonnet #73 Essay - 787 Words

Shakespeares Sonnet #73, published in 1609, is written in the Shakespearean or English sonnet style. It consists of three quatrains and one couplet at the end, written in iambic pentameters. Each quatrain has its own rhyme scheme, rhyming in alternating lines. The couplet summarizes the preceding twelve lines. Sonnet 73 appears to contain multiple parallels to death and the person speaking in the poem gives the impression that he is near death and reflecting back upon life. The first quatrain, â€Å"That time of the year thou mayst behold me/ When yellow leaves, or none, or few do hang/ Upon those boughs which shake against the cold/ Bare ruin choirs where late the sweet bird sang.† He seems to be comparing his life the unspecified season,†¦show more content†¦Meaning, death will come, without question. He plays upon the sun setting, which in some cultures was a god dying every evening (and he would be reborn every morning). The sun setting could also be regarded as the sun going to sleep, which plays on the last line of the quatrain, quot;Deaths second self, which seals upon rest.quot; This line talks of the eternal sleep, or death. This quatrain suggests a night without the possibility of day, quot;seals upon rest.quot; In the third quatrain, â€Å"In me the glowing of such fire/ That on the ashes of his youth doth lie/ As the deathbed whereon it must expire/ Consuming with that which it was nourished by.† He seems to compare his life to fire, burning bright in youth, when energy and ideas bound forth, but eventually it all turns to ashes, fragments of the passing youth, essentially death. He also makes implications of lying upon the ashes, his deathbed, of days gone by, days when he was young and full of energy. The fire proposes finality, the non-cyclical process that night and the seasons are part of, which Shakespeare has worked towards in the poem. The final couplet, â€Å"This thou percev’st which makes thy love more strong/ To love that well which thou must leave ereShow MoreRelated Essay on Shakespeare’s Sonnet 73799 Words   |  4 PagesInterpretation of Shakespeare’s Sonnet 73 nbsp; Sonnet 73 is a meditation on mortality, and yet it can be interpreted in a number of ways. The first such interpretation is that the author of the poem is speaking to someone else about his own death that will inevitably come in the future. This interpretation has the poem focused on the author, and his focus and concern over himself. This makes him seem very selfish, because we are all going to die sooner or later, and it does not do any goodRead More An Analysis of Shakespeares Sonnet 73 Essay example1241 Words   |  5 PagesAn Analysis of Shakespeares Sonnet 73      Ã‚   Sonnet 73 by William Shakespeare is widely read and studied. But what is Shakespeare   trying to say? Though it seems there will not be a simple answer, for a better understanding of Shakespeares Sonnet 73, this essay offers an explication of the sonnet from The Norton Anthology of English Literature:      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That time of year thou mayst in me behold   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When yellow leaves, or none, or few, do hang   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   UponRead More Essay on Metaphors for Death in Shakespeares Sonnet 73543 Words   |  3 PagesMetaphors for Death in Shakespeares Sonnet 73 William Shakespeares Sonnet 73: That Time of Year Thou Mayest in Me Behold is a sonnet that examines the fears and anxieties that surround growing old and dying -- a topic that resonates within us all. Shakespeares use of metaphor to illustrate decay and passing are striking, and sets a somber tone throughout. He uses the season of Fall, the coming of night, and the burning out of a flame as metaphors for old age and death, and then uses theRead More Eroticism and Mortality in Shakespeares Sonnet 73 Essay1803 Words   |  8 PagesEroticism and Mortality in Shakespeares Sonnet #73 William Shakespeares sonnet cycle is famous with its rich metaphorical style.   The depth of each sonnet comes from its multilayered meanings and images, which are reinforced by its structure, sound, and rhythm.   Sonnet #73 provides an excellent example.   This sonnet shows the speakers agony over human mortality and, moreover, his/her way of coping with it in an effective way.   The speaker, especially in terms of his cognizance of timeRead More Compare William Shakespeare’s Sonnets 12 and 73 Essay2320 Words   |  10 PagesWilliam Shakespeare’s Sonnets 12 and 73 William Shakespeare (1564-1616) wrote a group of 154 sonnets between 1592 and 1597, which were compiled and published under the title Shakespeares Sonnets in 1609. 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UK’s Barclaycard and the Need to Outsource Free Essays

string(109) " similar to the UK and the English speaking inhabitants will never pose a problem in terms of communication\." In the 21st there are two terms that keep on buzzing in the headlines: globalization and global telecommunications. These two are related because if technology continues to improve then the whole planet goes high-tech – each person beginning to realise that the world is shrinking and every year or so improvements in mobile communications, the Internet and the proliferation of wireless devices makes it easier to communicate with one another. One major implication of technology change is a concept called outsourcing. We will write a custom essay sample on UK’s Barclaycard and the Need to Outsource or any similar topic only for you Order Now This idea is nothing new but UK’s Barclaycard is just one of the many global corporations that acknowledges the need to outsource. But it is not as simple as that, Barclaycard had to make a difficult decision, to choose between two places where they can outsource a portion of their operations – whether to ship some of their work to India or the Philippines. Overview According to Richard Bolin, Director of The Flagstaff Institute, Flagstaff, Arizona, USA, the phenomenon of outsourcing is nothing new and even as early as 20 years ago there are industrialised countries who made the connection between outsourcing and profitability: Japan intentionally got rid of sewing factories to Southeast Asia by 1981. They couldn’t waste their precious labour supply on low value sewing operations. This is what outsourcing is all about. If a company does not outsource, it will die. And if its country does not find new industries to replace the inefficient ones, it will not attract new investment and better jobs. Everybody has to understand this (Bolin). Bolin is just one of many business leaders that place their faith in outsourcing and believing that this strategy is not a threat to the nation’s economy. In the long run it will benefit the economy because it will create a very efficient system where the following positive outcomes can be expected (Brown, 2005): †¢ Increase sales opportunities †¢ Prevent missed opportunities †¢ Reduce annual costs almost immediately †¢ Enable business to focus on core competencies †¢ Reduce or eliminate customer complaints †¢ Increase customer loyalty In a nutshell, outsourcing is the obtaining of services from an external source, outside the company. A more technical definition uses the term Business process outsourcing (BPO), â€Å"†¦BPO occurs when an organisation turns over the management of a particular business process such as accounting or payroll †¦ the underlying theory is that the BPO firm can complete the process more efficiently† (Brown, 2005). It is easy to comprehend that if global corporations fail to figure out the beauty of outsourcing then they will be left behind by their competitors. They will eat the dust left behind by those who were able to grasp the idea that allowing others to do low value operations is the future of effective business management. It is similar to hiring a driver to do the more redundant work of driving in order to free up the CEO to do more important tasks. The positive feedback is the main reason why business process outsourcing is such a hot topic in the world today. But it does not mean that everything will turn out to be great whenever a company decides to outsource part of its operations overseas. There are obviously so many things to consider. Each case must be treated separately and a thorough analysis of the operation, the core values of the company as well as pertinent information regarding the outsourcing destination must be considered prior to the decision to shut down one portion of the operations component of the firm and outsource it outside the country. Barclaycard UK A casual overview of companies that decided to outsource part of their operations overseas will reveal that most of them have a common denominator. These companies are either in the manufacturing industry or it is a business that relies heavily on Information Technology. Those in manufacturing will find the conditions in China particularly attractive because of the availability of cheap labour as well as the competitive costs of building and maintaining factories. Those in need of IT personnel will turn to India simply because this is a nation where there is a relatively high concentration of English speaking people that are at the same time tech-savvy and many are knowledgeable about current trends in the IT sector (Pogson, 2008). Barclaycard is one European powerhouse that could not afford not to outsource. Barclaycard is part of the Barclays Group a conglomerate that can be found in the United Kingdom. It is Europe’s largest multi-brand credit card and also provides other forms of consumer lending businesses. Barclaycard continues to lead the way in Europe and according to their official press release they are the most recognized brand in UK with over 10 million retail customers. But they are still expanding – there are currently 8. 8 million credit cards in issue outside the UK and the firm also maintains operations in over fifty countries and four continents. According to another expert, outsourcing is unavoidable and yet he cautions that it must be likened to a journey, requiring adequate planning and coordination (Pogson, 2008). This is especially true for Barclaycard. It is not an ordinary firm responsible for the manufacture of cheap products. It is a company that handles a very important aspect of European business which is the issuance of credit cards and various lending services. In other words this is a type of business that requires high level thinking and performed by not only the most technically proficient people in the planet but also those that have the highest integrity. There are three possible destinations if Barclaycard decides to outsource part of their least important operations outside the country there are three possible candidates: India, Philippines, and the Republic of Ireland. Considering first the Republic of Ireland, it is easy to gauge that it will not be as cost-effective as transferring the operations to India or the Philippines. The only possible advantage is that the Republic of Ireland is culturally similar to the UK and the English speaking inhabitants will never pose a problem in terms of communication. You read "UK’s Barclaycard and the Need to Outsource" in category "Papers" But other than these two considerations, it is doubtful if Ireland can compete in terms of outsourcing rates when comparing the wages of workers in Europe to those in Asia. Considering India It is not hard to put India on top of the list. There are many advantages of using the skilled workforce of India to tackle the outsourcing needs of Barclaycard. According to finance experts at Moody’s, â€Å"India will remain a top outsourcing destination because of its tech-savvy and English-proficient urban workforce whose wages are much lower than their western counterparts† (Moody’s Investors Service, 2009). The nation has a population of more than one billion people. From this number there are millions of educated English speakers entering the workforce each year (Kobayashi-Hillary, 2004). The Indian workforce provides a compelling argument as to why Barclaycard should outsource to India. Trevor Foster-Black is the managing director of Coalition Development, a UK research company that provides information to recruitment firms and he remarked that their company uses researchers from India to structure and format data and he adds, â€Å"It would be very difficult to find such high-calibre people to do similar work in London †¦ They arrive at 4am our time and everything’s finished by the time we arrive† (Kobayashi-Hillary, 2004). It is truly amazing to realise that the location of India can be a source of another advantage; in essence Barclaycard’s operations can be sustained 24 hours a day and seven days a week due to the time differences. If Barclaycard will use the same strategy in their UK offices they would incur significant costs in terms of payroll alone. One can only imagine the numbers that will be generated by overtime and other costs related to keeping an operation functioning round the clock. But if they will outsource to India, the executives at the UK headquarters can send part of their workload to their people in India and they can work while the executives are going to bed. This ensures that workflow is not interrupted and therefore Barclaycard can achieve cost-efficiency very quickly. If Barclaycard will outsource all of its call centres to India then the same level of efficiency and cost savings can be expected. The English speaking workforce in India will ensure that credit card holders can be assured of easy access to customer representatives 24/7 wherever they are in the world. The low outsourcing rates in India will also allow Barclaycard to maintain a 24 hour cycle operations without downtime and therefore Barclaycard is just a phone call away whenever a customer encountered problems with their credit cards. Barclaycard will definitely find it worthwhile to invest in India but globalization as well as rapid development in technology can create weakness out of strength. This means that India can be a victim of its own success. According to one commentary there are two issues that concerns would be investors: 1) security; and 2) the unravelling of a top IT service provider, Satyam. These problems are forcing European companies to create more geographically dispersed portfolio of IT outsourcing providers (Overby, 2009). India is bordered by Pakistan on one side and one only has to remember Pakistan’s association with extremists groups to understand the spate of terrorist attacks in India. It is high time therefore to consider an alternative and a quick glance at Asia will reveal that there is none better than the Philippines. Considering the Philippines There are many advantages in choosing this country as a BPO destination and these are listed as follows: 1. Outsourcing rates are low and can easily compete with those of India; 2. Transportation such as flights coming from the Western hemisphere is arguably better than other Asian countries; 3. It is culturally compatible with the United States because it was a U. S. commonwealth in the early 20th century up to 1946; 4. English is widely spoken and can be considered as the second national language; and 5. The most successful outsourcing engagements in this country are for call centres (Mezak, 2006). If seems that both countries are evenly matched in many aspects pertaining to BPO. The Philippines can boast of a highly-skilled workforce considering that it has one of the highest literacy rates in Asia, even higher than India. The only reason that India can offer more tech-savvy workers is due to the fact that there are a billion people in India while the Philippines has only less than one hundred million people. But in the English department both countries can provide excellent service. When the Americans came to this nation in the early part of the 20th century the country was exposed to world class education systems and even if the Americans left in the middle of the 20th century the Filipinos were able to adapt and they were able to create a system that can produce top calibre graduates annually. But there is one problem with the Philippines, â€Å"†¦it is the lack of skilled project management and experience with large software development projects †¦ it is easier to find body shops offering programmers than vendors with well-structured and well-managed teams of programmers† (Mezak, 2006). This is where India has a clear advantage over this tiny island nation. Yet, again the Philippines will not give up that easily, based on a 2007 report, Barclaycard already closed its call centre in Manchester and since the Philippines excelled in this type of business process outsourcing then it must be considered as a future destination of Barclaycard’s call centres. Conclusion Without a doubt, outsourcing is a must if a global conglomerate hopes to stay competitive in the 21st century. If one considers outsourcing, there are three things will easily come to mind, cost-efficiency, cost-efficiency and more cost-efficiency. There is no executive in this planet that will pass up the opportunity to streamline operations and make more money in the process while retaining customer loyalty through the creation of customer friendly operations. With globalisation comes wage increase and various overhead costs that can easily force a company to bankruptcy if excess fat is not trimmed down. Instead of reducing the size of the company it is much better to outsource. With the advent of modern technology and the efficiency of 21st century transportation services it is easy to do business on a global scale. Barclaycard is just one of the many European powerhouses eager to outsource and there are three destinations: the Republic of Ireland, the Philippines and India. The Republic of Ireland already dropped out of contention considering that it is located in Europe and logic dictates that competitive outsourcing rates can only be found in Asia. Considering the fact that Barclaycard is into the credit card business and that outsourcing requirements entails the capability to provide English speaking and tech-savvy personnel there are only two remaining contestants bidding for the rich rewards of outsourcing contracts – India and the Philippines. At first glance it seems that India is the best choice for Barclaycard. This is because India has already proven itself in the BPO business especially in the IT sector which is a major requirement for Barclaycard. It boasts of English speaking and tech savvy personnel that can easily handle communication needs of the said UK firm. Moreover, if there is a need for programmers, the ability to communicate with English speaking Indian programmers are a definite advantage as compared to the hassle when communicating with programmers from other countries with poor English proficiency. There are other non-tangible advantages for India. While the Philippines was under the control of the American in the early part of the 20th century, India was for many centuries under the hegemony of Great Britain. If the Filipinos were heavily influenced by American culture, Indians were heavily influenced by British culture. As many will know there is quite a difference between U. S. English and U. K. English. If this is an important consideration for Barclaycard’s outsourcing needs then India will win hands down. If one combines this with the technical capabilities of Indian workers then this combination of factors will be very difficult to beat. On the other hand India has its share of weaknesses. India is suffering from a bad image following the debacle of Satyam, one of India’s top IT providers. The scandal that hounds Satyam will easily make future investors uneasy with the idea that they are placing all their eggs in one basket. If this is combined with the recent spate of terrorist attacks then capital flight will most likely follow. If there are less investors willing to invest then India’s IT infrastructure will not be upgraded and more bad news will follow. The security threat is also serious because outsourcing is a strategy with inherent risks and yet CEOs are willing to beat the odds with the promise of profitability and efficiency. But if terrorist attacks will continue then there is a chance that operations can be affected. Barclaycard could not afford to lose one day of inactivity due to security problems. It is therefore logical to consider the Philippines as an alternative. It is also a nation blessed with English speaking and tech savvy personnel. Furthermore, the Philippines is lagging behind India thus it will remain competitive with its outsourcing rates to attract more customers and investors. If Barclaycard will choose the Philippines then it can expect more savings and therefore increase the satisfaction of key investors. On the other hand the Philippines is not yet ready to wrest the crown away from India. The debate will never end. There are strengths and weaknesses for both countries but it seems that Barclaycard has spoken. Two years ago Barclaycard made an important decision, â€Å"Barclaycard will move some of its operations to India following the announcement it is to close its Manchester call centre this summer† (Ferguson, 2007). While the Philippines is also strong in the call centre industry, India can provide something that is beyond the grasp of the Philippines. It is a country that is culturally similar to the United Kingdom and therefore the Indians are more adept with UK English as compared to the Filipinos. Furthermore, India was once under the domain of Great Britain and therefore Indian laws and their current legal system closely mirrors that of the UK and so for Barclaycard it can be argued that it is easier to do business in India as compared to the Philippines. References Brierley, S. (2005). The Advertising Handbook. UK: Routledge. Buttle, F. (1996). Relationship Marketing. UK: Paul Chapman Publishing, Ltd. Brown, D. (2005). The Black Book of Outsourcing How to Manage the Changes, Challenges, and Opportunities. New Jersey: Wiley Sons, Inc. Ferguson, T. (2007). â€Å"Barclaycard Closes Call Centre, Offshores to India. † CBS Interactive Retrieved 09 March 2009 from http://services. silicon. com/ offshoring/0,3800004877,39166239,00. htm Kobayashi-Hillary, M. (2004). Outsourcing to India. Germany: Springer-Verlag. Mezak, S. (2006). Software Without Borders. California: Earthrise Press. Moody’s Investor’s Service. (2009). â€Å"India to Remain Among Top Outsourcing Destinations: Moodys. † Retrieved 09 March 2009 from The Economic Times. http://economictimes. indiatimes. com/Infotech/ITeS/India-to-remain-among-top- outsourcing- destinations-Moodys/rssarticleshow/4241062. cms Overby, S. (2009). â€Å"Philippines Looks Beyond the Call Center for Future Outsourcing Growth. † Retrieved 09 March 2009 from CIO Magazine http://www. cio. com/article/483178/Philippines_Looks_Beyond_the_Call_Center_for_Fut ure_Outsourcing_Growth Pogson, I. (2008). Outsourcing from the UK to the Far East. In Outsourcing and Human Resource Management R. Taplin (Ed. ). UK: Routledge How to cite UK’s Barclaycard and the Need to Outsource, Papers

Ethical Issues in the Field Of Medicine-Free-Samples for Students

Question: Discuss the legal and ethical issues faced in the medical field in regard to the given case. Answer: Introduction Every profession has certain legal and ethical standards, which, at times can tend to collide with each other. For example, in medicine, the legal standards often contradict the ethical norms and create dilemmas, making it very difficult to solve by choosing the right option. Ethical values followed by the medical practitioners are the standard rules of Bioethics, as set by the Universal Declaration on Bioethics and Human Rights (UDBHR) (Plomer, 2013). This essay will discuss the legal and ethical issues faced in the medical field in regard to the given case, focussing on the principles of each that often contradict one another. Legal issues: The elements of a valid informed consent must be present in the given scenario for the paramedics to conduct the treatment of Richards heat shock (Lamont, Jeon, Chiarella, 2013). Firstly, Richard must be let known about the pros and cons of treatment by the paramedics. Secondly, he must be made aware of the consequences of both having and not having the treatment done on him. Lastly, he must be made aware of the necessity of such treatment, by the paramedics.The law on bioethics (UDBHR) for medicine states clearly that the elements of informed consent must be present before the treatment of any patient. In addition, the law states that in case of treatment without consent of the patient, the medical practitioners will be held legally liable (Wells Kaptchuk, 2012). The paramedics have the right to treat Richard for his head injury, even though he had refused their treatment for heat shock, previously. It is so, because according to the exceptions to the principle of informed consent, a medical practitioner need not obtain the consent of a patient for treatment in case of emergency when the patient is unable to consent. Therefore, in this given case, even though the medical crew did not obtain Richards informed consent for the heat shock treatment, they can provide treatment for his head injury, as after his head was injured, Richard was unable to give consent and it was an urgent and emergency situation (Flynn et al., 2012). The law of bioethics(UDBHR)states that during a treatment, if another problem crops up which isresolved by doing the initial treatment, the medical practitioner need not require the consent of the patient(Kaye et al., 2015). Therefore, in this case, Richard was incapable of providingconsent because ofhis head injury andcranio-facial surgery was necessary(Garrino et al., 2015), therefore, the medical practitioners did not need consent for Richards cranio-facial surgery. This is clearly stated under the law of bioethics and is also an exception to the principle of informed consent. Richard is a resident of Queensland, Australia, where his wife Meryl and children live. At the time of the head injury, Richards wife was not present, and Lucas took charge of Richard. He had called the paramedics after Richard suffered the head injury and at the same time informed Richards wife, Meryl. The paramedics decided toadmit Richard to a major hospital in Brisbane, which meant he was flown by air ambulance. Richards wife, after being informed by Lucas about Richards injury, straightaway went to the hospital.Lucas drove down to the hospital and by the time he reached to the hospital Meryl was already there. In the circumstances, treatment decisions related to Richard depends on Meryl, as she has a legal relationship with Richard and has the right to make decisions for him. Lucas, who initially took responsibility for Richard, has no legal relationship with Richard and cannot make decisions regarding his health treatment (Bickenbach, 2012). Hence, Richards wife will be the one to take decisions regarding Richards treatment based on their legal relationship (Stewart, 2012). In case of any disagreement regarding any decision for Richards treatment, between Meryl and the medical practitioners, the only option that will be left is to obtain the decisions of the Queensland Civil Administrative Tribunal (QCAT), which decides these kinds of cases, brought before it by any medical practitioner regarding the treatment of patients requiring special medical care. If the medical practitioners believe that Meryls decisions regarding Richards treatment are not the best course of action medically they will approach QCAT. In no condition, the decisions of Lucas will not prevail due to the presence of Meryl, as Lucas, being a friend of Richard, shares no legal relationship with Richard. Therefore, the issue is the difference between what Meryl wants and what is regarded as medically the best course of action. In such cases, QCAT investigates the medical condition of the patient and after its investigation, gives a verdict based on the medical issue. QCAT is the only legal authority in Queensland that has the authority to decide the future treatment of Richard in this case, if the medical practitioners dont agree with Meryls wishes regarding the same (Ries, Thompson Lowe, 2017). In order to withdraw the life sustaining measures Richard is surviving on, certain factors are required to beconsidered, including the current health condition of the patient and whether there is any chance of recovery if life sustaining measures are discontinued and whether there is any other feasible option available that can cure the patient (Alberthsen et al., 2013). The decisionof QCAT must be obeyed if the case has been referred to it, as once a case is referred to QCAT, the decision becomes legally binding. Ethical issues Two principles, which can be identified in this case, are those of autonomy and beneficence. The principle of autonomy deals with informed consent. According to theprinciple of autonomy under theUDBHR, a patient, or their legal representative,must be provided with information, by the medical practitioners, about the pros and cons of a particular treatment before the treatment is actually done. Disclosure must be madeabout the necessities of such treatment and the circumstances of avoiding it. However, the most important aspect of this principle is that the patient must give consent to go through a particular treatment, provided, they are competent to do so (Padulo et al., 2013). This principle also states that such a decision of the patient must be made without coercion or fraud. If the patient refuses to go through the treatment, then such treatment must not happen.No medical staff can refuse treatment if the patient wants it(Herring, 2014). The principle of beneficence states that the medical practitioners are required to perform, keeping in mind the benefits to the patient, with all the knowledge and skill they possess (Page, 2012). Taking into consideration the facts of this scenario, the two abovementioned principles apply. In the given case, the principle of autonomy, which states the rule of the self, that is free from controlling interferences by others and free from personal limitations that prevent meaningful choice of a person. An autonomous individual acts intentionally, without controlling influences and with understanding. It also includes the principle of informed consent,that applies in the given case because during Richards heat shock the paramedics could not conduct his treatment as Richard refused it. Later, the same paramedics took charge of Richards treatment and legally admitted him to the hospital without his consent. It is so because the principle of informed consent states that during an emergency situation, when a person is not able to consent and the situation requires immediate treatment, it is not required to obtain informed consent in such situations. Both these incidents attract the principles of informed consent under the principle of autonomy (Hess et al., 2015). On the other hand, the principle of beneficence applies in the given case as there was a clash between the opinions of Meryl and Lucas,and the medical practitioners regarding Richards treatment. It is the principle of beneficence under which the differences in opinion will get resolved and the medical practitioners will be able to act in accordance with the best treatment process for Richard ( Fisher, 2016). The stakeholders in the given scenario are Meryl, Lucas and the medical practitioners. The ethical values of all three differ.Lucas, on the one hand, does not want his friend, Richard,to go through unnecessary pain and suffering, as he had once asked Lucas to turn life-support machines off if he ever suffered from any incurable disease or disability. The life-support machines keeping Richard alive were not improving Richards health. Therefore, Lucas wanted Richard to be relieved of this unnecessary pain and suffering and have the life support-machines turned off, so that Richard could die peacefully. The opinion of the medical practitioners is that the life-support machines were not improving Richards health and were causing nothing but unnecessary pain and suffering to Richard.On the other hand, Meryl believes that Richard will get cured someday, as cures have happened in similar cases. In this situation, there will be conflict between the values of Meryl and the medical practitione rs and the principles of autonomy and the principle of beneficence. The principle of autonomy will collide with the values of the medical practitioner because Richards or his representatives consent is required for stopping the life-support measures. Lucass opinion or values wont collide as he has no legal authority, being just a friend of Richard.The principle of beneficence will collide with the values of Meryl because according to the principle, the medical practitionershave an option to take such steps that are beneficial for the patient(Beauchamp, 2016). According to the medical staff, they also believed that further treatment will not be of any use for Richard and as there was a clash of opinion between the medical practitioners and Meryl, they can refer the case to the QCAT and the QCATs decision will prevail in this case. According to Kerridges et al (2013) modified model for solving ethical issues, there is no particular solution to the ethical issues or problems that arise in the medical field. Kerridges modified model for solving ethical issues can be called ethical parameters, which are required to be maintained by all medical practitioners, during any medical or nursing practices. The model suggests that, this void needs to be filled with a conceptual understanding in accordance with the nature of the situationwhich is difficult to deal with and where there are two or more alternatives which are equally undesirable (Degeling, 2015). However, according to this modified model of Kerridge, along with the Australian courts, the focus must be on the patient. One way to solve the conflict between ethical values and other contradicting principles is to put the focus on the want and well-being of the patient. In this case, as there is a conflict between the principles of law and ethical values, focus should be on the patient. Lucas mentioned that Richard had asked him to end his life, if he ever suffers from an incurable medical condition. By saying so, Richard meant that he wanted Lucas not to prolong his life unnecessarily by any medical means, if he suffers from an incurable disease or incurable disability.In this case the choice that is better for the patient must be the area of importance, rather than remaining in a dilemma due to the conflicting values of the medical practitioners and Meryl.Kerridges et al. (2013) modified version states that medical advancement and ethics vary from country to country and hospital to hospital. It is very difficult to find the same clinical ethics everywhere. The type of practitioner and the technologies pertaining to medical science also differ in different places. In complicated medical cases where the values and the medical ethics collide, it can only be solved when the medical practitioners use the help of better medical practitioners and advanced technologies to determine the condition of the patient and to find out the suitable treatment for the patient. As stated earlier, the want of the patient is also to be considered. Therefore, according to the modified solutions for ethical problems in medicine, by Kerridge et al. (2013), as Richards health condition, even after treatment for a long period, was not improving and there is a clash between the values and decisions of the medical practitioners and Meryl regarding Richards treatment, the medical practitioners should first use the most advanced method to determine what is the best option regarding Richa rds health and then give importance to what Richard wants. It is also mentioned in the case that Richard would rather choose death than suffering from such a disease. The medical practitioners believed that the best option is to stop Richards treatment. Hence, the medical practitioners should consult QCAT. Conclusion From the above discussion it is clear that the medical profession is driven by various legal and ethical principles which often collide and create legal and ethical issues. It discusses these principles of ethics and laws, in relation to medicine, in the lights of a given case. It includes the principles of autonomy and beneficence. It states the steps a medical practitioner should follow under different situations and the steps they should take at times of ethical dilemmas. In addition, the above discussion also mentions the powers of QCAT, which is the legal authority in Queensland in relation to such complicated medical cases. Finally, the essay concludes by focusing on the modified model, by Kerridge, for solving ethical problems, especially in the field of medicine. References: Alberthsen, C., Rand, J. S., Bennett, P. C., Paterson, M., Lawrie, M., Morton, J. M. (2013). Cat admissions to RSPCA shelters in Queensland, Australia: description of cats and risk factors for euthanasia after entry.Australian veterinary journal,91(1-2), 35-42. Beauchamp, T. L. (2016). Principlism in Bioethics. InBioethical Decision Making and Argumentation(pp. 1-16). Springer International Publishing. Bickenbach, J. (2012). Argumentation and informed consent in the doctorpatient relationship.Journal of Argumentation in context,1(1), 5-18. Degeling, C., Johnson, J., Kerridge, I., Wilson, A., Ward, M., Stewart, C., Gilbert, G. (2015). Implementing a One Health approach to emerging infectious disease: reflections on the socio-political, ethical and legal dimensions.BMC Public Health,15(1), 1307. Fisher, C. B. (2016).Decoding the ethics code: A practical guide for psychologists. Sage Publications. Fletcher, J. F. (2015).Morals and Medicine: the moral problems of the patient's right to know the truth, contraception, artificial insemination, sterilization, euthanasia. Princeton University Press. Flynn, D., Knoedler, M. A., Hess, E. P., Murad, M. H., Erwin, P. J., Montori, V. M., Thomson, R. G. (2012). Engaging patients in health care decisions in the emergency department through shared decision?making: a systematic review.Academic Emergency Medicine,19(8), 959-967. Garrino, L., Picco, E., Finiguerra, I., Rossi, D., Simone, P., Roccatello, D. (2015). Living with and treating rare diseases: Experiences of patients and professional health care providers.Qualitative health research,25(5), 636-651. Hess, E. P., Grudzen, C. R., Thomson, R., Raja, A. S., Carpenter, C. R. (2015). Shared Decision?making in the Emergency Department: Respecting Patient Autonomy When Seconds Count.Academic Emergency Medicine,22(7), 856-864. Herring, J. (2014).Medical law and ethics. Oxford University Press, USA. Kaye, J., Whitley, E. A., Lund, D., Morrison, M., Teare, H., Melham, K. (2015). Dynamic consent: a patient interface for twenty-first century research networks.European Journal of Human Genetics,23(2), 141-146. Lamont, S., Jeon, Y. H., Chiarella, M. (2013). Assessing patient capacity to consent to treatment: An integrative review of instruments and tools.Journal of clinical nursing,22(17-18), 2387-2403. Padulo, J., Oliva, F., Frizziero, A., Maffulli, N. (2013). Muscle, Ligaments and Tendons Journal. Basic principles and recommendations in clinical and field science research.Muscles, ligaments and tendons journal,3(4), 250. Page, K. (2012). The four principles: Can they be measured and do they predict ethical decision making?.BMC medical ethics,13(1), 10. Plomer, A. (2013).The law and ethics of medical research: international bioethics and human rights. Routledge. Ries, N. M., Thompson, K. A., Lowe, M. (2017). Including people with dementia in research: An analysis of Australian ethical and legal rules and recommendations for reform.Journal of Bioethical Inquiry,14(3), 359-374. Stewart, C. L. (2012). A defence of the requirement to seek consent to withhold and withdraw futile treatments.Medical Journal of Australia,196(6), 406. Wells, R. E., Kaptchuk, T. J. (2012). To tell the truth, the whole truth, may do patients harm: the problem of the nocebo effect for informed consent.The American Journal of Bioethics,12(3), 22-29.

Analysing The Marketing Strategy Of Singapore Zoo Tourism Essay Essays

Analysing The Marketing Strategy Of Singapore Zoo Tourism Essay Essays Analysing The Marketing Strategy Of Singapore Zoo Tourism Essay Essay Analysing The Marketing Strategy Of Singapore Zoo Tourism Essay Essay The new event of procedure scheduled in the recent epoch is the launch of e-Business. This procedure is fundamentally an extra method for the growing of productiveness and an addition in the zone of net income for the concern that is involved. The cardinal construction of the e-Business is the active public-service corporation of the computing machines and on-line minutess. This besides involves assorted schemes to finish the procedure and manage the construction with nucleus techniques for the best consequence. The acquired procedure of selling and direction in the recent old ages have grown and taken its topographic point with latest techniques and new acronyms in the planetary touch. E-Business is the new integrating of the activities of the administration or the company and their merchandises along with their services and processs in the cyberspace. A old traditional concern linked with the new growing of enables e-Business scheme incorporating the activities of the administration or the company having gross revenues, accounting, selling and many more operations that are concerned with the organisation and their procedure involved takes us to the pride of accomplishing the hereafter growing and their enlargement. Outline Section: This assignment includes the necessary of placing the rules of selling and a complete analysis of the construction of e-business in to the chosen illustration. The clip to clip market explains the merchandise launch and their association with the market for the release. It redirects the right clip for the consideration of launch of the undertaking or pattern in conformity with the execution alterations that has to take topographic point within the administration as a affair of fact. Stigmatization: The procedure of branding shall be concerned as the portion of beginnings provided in the cyberspace and other resources about the trade name and by the undertakings of concern of engagement. The web page usually supplies the relevant range of information about the trade name and the administration with its benefits and service provided on the existent. A website establishes the fact of the company or the organisation and creates consciousness about the offers and handiness of the strategies provided by the company. It besides brings the latest key on notice to the immediate range of the clients and creates a satisfaction among the clients. The procedure of branding non merely has an impact on the clients but besides enriches the beginning of clients with a physique of trust and raises itself with a value of accreditation in the market of competition. The trade name becomes a portion of the quality and promise of the clients and the spouses along with the employees as a portion of fl exibleness, trust and growing. Singapore Zoo: The Singapore Zoo, Located at 80 Mandai Lake Road, is besides known as Mandai Zoo or Singapore Zoological Garden. Popular for its Night Safari attractive force, the Zoo has a reaped a long list of awards, both local and international. This has to be the one of the truly beautiful menagerie, of which there are all excessively few. It is superb laid out, so that the ceclosure fencings are about wholly concealed. The sweeps of the H2O of the seletar reservoir are a brilliant extra characteristic of the scene. The animate beings are attractively maintained in good wellness, in malice of the climatic conditions. All in all, the Zoo shall have a warn felicitation for the caputs that are responsible for them, and declaring it for us was a great experience to see it. The treasure of an thought to hold a menagerie was conceived by Dr. Ong Swee Law. Opened on 27 June 1973, the Singapore Zoological gardens caters to recreational, educational and societal demands of Singaporeans and tourer to the democracy. The Open Zoo which reflects the absence of physical barriers in enclosure design. Alternatively cascading Waterss, exuberant flora and fosses smartly mask the concealed barriers to heighten the semblance of freedom and natural jungle-like ambiance for the animate beings. The Zoo began with the low aggregation of 270 animate beings of about 72 species. To day of the month, a sum of over 2000 animate beings of 240 species are displayed in some 70 exhibits. One of the more appealing attractive forces at the menagerie is the carnal show. The animate being shows Archpriest Reptile show s and Elephant and Sea-lion shows. Due to popularity and rush in crowds, an Amphitheatre was built in 1985 to centralise these shows and to sit visitants comfortably. The amphitheater which has a long pool with glass panels for aquatic Acts of the Apostless can sit 1,500 and can suit up to 2,000 witnesss. The Animal Shows are specially designed to integrate the natural behavior of the animate beings to educate visitants in an entertaining presentation. The preservation messages are disseminated to the audience during the shows to rise their consciousness of the environment. In 1987, the Zoo introduced the Particular loan exhibit, where rare animate beings on loan from other Zoos are displayed for a short period. The animate beings which have been displayed at the particular Loan Exhibit include the aureate monkeys, white Liberation Tigers of Tamil Eelams and elephantine coon bear. This fresh thought gives visitant s an chance to see rare animate beings which can non be exhibited for good at the menagerie. The enclosure was renamed Singaporean Press Holdings ( SPH ) enclosure following its acceptance by the SPH group in 1990. Another major discovery for the Zoo was the debut of submerged sing exhibits. The first was in 1988 the submerged sing polar bear exhibit enable visitants to r ub olfactory organs with the Zoo s polar bear. Since 1987, the Zoo passed the million Markss in visitant attending. The twine of awards bagged by the Singapore Zoo attests to splendid dwellers and services: 2002 Asean Tourism Association ( ASEANTA ) Awards for Excellence, Best New attractive force in ASEAN ( Singapore Zoo for Hamadrya s Baboons The great rift vale of Ethiopia ) . 2001: STB ( Singapore Tourism Board ) Tourism Awards: Leisure Attraction of the Year 2001 ( Singapore Zoo ) . 2001 The Singapore Totalisator Board Excellence Singapore Award: Internationally acclaimed unfastened menagerie design and first-class unmoved preservation accomplishment. 2000: Where Singapore magazine s Concierge Choice Awards: Best Topographic point to Take the Kids. 1999: IMA ( Incentive A ; Meeting Asia ) Awards: Best Subject Attraction. Important Campaigns in the procedure of integrating of the administration in e-Business are as follows ; A new architecture of scheme and launch of concern mechanization by the procedure of e-Business. An enhanced position and recommendation of the developed solution in the web and front-end bequest applications. A new format of the developed portals of the organisation or the company with the update of the latest information. New value concatenation integrated through the web based application for the company or the organisation. SWOT analysis: The SWOT analysis is an apprehension of the entire consequence of the current place of the concern. It defines the Strength, failing, chances and the menaces of the organisation fiting the external chances with the internal strengths. The company or the organisation affecting for the SWOT analysis has to order the schemes and strengths to keep in control the failings and extinguish the menaces in any from the external beginnings. Strengths: They are unfastened 365 yearss all around the twelvemonth and it is considered as a most amused tourer attractive force. They open at 8:30 am in the forenoon and stopping point at 6:00 autopsy in the eventide making an enthusiastic environment for all ages from 6 to 90 daily all around the twelvemonth. The last ticket sale everyday is available at 5:30 autopsy enabling the visitants to come in at the event of shutting for short clip enjoyments excessively. The cost of the entry is besides sensible for the attractive forces available in the subject wood, the Singapore Zoo. Rental of the saunterer is available enabling a hassle free travel until the Zoo and the charges are besides sensible as $ 9 merely. Complimentary admittance for DDR ( Disability Development Registry ) card holders and entitlement of beneficiary programmes chosen by the Voluntary Welfare associations. Protection and preservation comes with instruction. The visit enhances us to understand the necessary of preservation and protection raising consciousness. Organizing events such as nuptials and parties for ain ground with sensible cost vouching the success of the juncture conducted. Sponsorship and acceptance besides remains as a portion of the squad along with little contribution originating the success of protection and preservation of wildlife. The location suits the entry itself with a dark campaign and orchid gardens howling itself with pride for sing. Shows are alone and sing Australian outback, cat state, critters Longhouse, Fragile forest, Elephants of Asia, Hamadryas Baboons, Orang Utan, Polar Bear, Proboscis Monkeys, Primate Kingdom, Rainforest Kidzworld, Reptile Kingdom, Wild Africa, White tiger are the chief attractive forces. Failing: Weather: The conditions circumstance may be the stop point, as anticipation is neer accurately right hence the market anticipation refers consequently. Cost: This cost may sound sensible when sing the factors of the entire value and convenience referred in the topographic point. Topographic point: The location depends convenient on consideration upon the general factors but the alone ideas upon the each visitant vary. Shows: Visitors though they are happy with the shows and penchants that are given or organised by the administration but they prefer to hold more shows. Opportunities: The Singapore Zoo is said to be an organized subject with shows, events and attractive forces. They tend to hold increased in their growing along with the old ages. Now they have become a portion of the wildlife protection and preservation making consciousness in the societal media. There are rather a batch of chances and competition that exist in the field in and around the universe. Menaces: There are no immense menaces when concerned with the whole of the administration whereas some exist such as the competition between the other subjects around the country. There exist another dark campaign and orchid gardens for sing. The location Singapore itself refers itself for a composure and howling entertaining country. The visitant can go a patron or a member, he can affect himself as a portion of the squad enriching the lives of animate beings the admiration and an flight for the world in esteem. They are the beginnings of a life amusement and they have to be preserved. Marketing mix: The most of import elements of selling are defined as the 4 P s. They are Product, publicity, monetary value and topographic point. An organisation may alter the elements of marketing harmonizing to their demands and inclinations. The mark for their ain caste in the market is set with official appellation with the change of the rules of marketing mix if required and are taken in to consideration for the fact of gaining their benefits in the resource implemented. The chief constituent to be considered is the addressing of the competitory market and the execution and the procedure of support by the operations merged to turn out the range of the mark through the selling mix rules. Taking the selling mix in this case for this administration comprises of the merchandises, topographic point, publicity and distribution. The merchandises offered are the existent offering that is present in the location and the monetary value is the value that remains exchanged for the offering nowadays in the topographic point. The publicity includes the targeting of the audience with the mix of publicities for the attractive force of visitants. Distribution covers the topographic point where the merchandise is being offered and located for the targeting of the audience. Topographic point: The location is been chosen as the best suitable topographic point for the building of the Zoo and it s the perfect topographic point for the procedure chosen by the organisation. The organisation built has assorted thoughts such as scheduling events and marrying thoughts indoor or out-of-door events. They besides categorize themselves in organizing the events and catering and all beginnings for the engaged events. The location sets scenic position and manner for the other topographic points of attractive force such as the dark campaign and orchid gardens that cover the tourist musca volitanss. The major point discovers the country as a whole of tourer attractive force and determines itself with a assortment of attractive force such as dark campaign and gardens on manner to the Rainforest menagerie. They besides become a portion of other administrations such as the menagerie s and wildlife preservation within the state. The carnal brushs and drives, feeding times, carnal picture taking, menagerie store plays an of import function in the pride of being alone among the other attractive forces. Monetary value: The cost of the entry is effectual when considered the shows and characteristics of the Zoo. The monetary value is $ 20 per grownup and $ 13 for the Child aged within 6-12. Students grant and group allowances are available when booked as a whole and has to be contacted the organisation. They have some programs for the handicapped and authorized visitants leting a free entry for the DDR card holders. Merchandise: The menagerie comprises of assorted shows in exhibiting the wildlife of the administration and other specific animate beings such as White tiger, delicate forest, wild Africa, Elephants of Asia, cat state, Orang Utan, Reptile Garden, Polar bear, Proboscis Monkeys, Rainforest Kidzworld, Primate Kingdom, Hamadrya s Baboons, Critters Longhouse, Australian outback. It is besides considered as the finest menagerie in Asia and ranks top among the beautiful menagerie of the universe excessively. The animate beings adopt an unfastened construct of life in the landscape and spread across the vivid and broad environment separated for the funny witnesss with wet and dry fosses. The shows are of assortments and the flicker for enthusiasm prevarication in high potency for clients to return frequently in sing the menagerie. It is considered to be the universe s first menagerie with dark wild life park on may 26th 1994. It covers the 2nd topographic point for the dense wood divided among the E and west cringles. An extraordinary experience with the nocturnal species of more than one 1000 animate beings within a count of 100 species toggled in the technique of soft visible radiation of visibleness. The dark campaign is said to the wholesome and popular amusement in the dark pulling about all the visitants of tourer attractive forces present in the metropolis. Over the past decennary it has non let itself one per centum down with the freshness. It has loaded itself with four awards in the recent yesteryear including the local and international being a portion of the IFEA Pinnacle award of the 2001 with a present rubric as the Gold victor. The Night campaign procedure is besides celebrated for its Gourmet campaign Express. Promotion: The publicities of the administration comprises of the carnal picture taking, guided Tourss, Animal brushs and drives, feeding times, nutrients and drinks, stores in menagerie, friendly installations for the handicapped and shows organised harmonizing to the periods of season. Education and preservation are portion of the promotional strategy for the visitants to acquire involved with the societal infinite. The kids s universe was created in the twelvemonth of 1973 consisting of the drama land and the carnal land. The celebrated illumination train drive that connects the lands together and the animate beings are placed in such a mode that they exist in their natural home ground unlike the unreal influence and stimulation. The carnal land in entitled for the kids s to play and with a existent life experience as the domestic animate beings participate in the drama. The domestic animate beings include the poulets, coneies and sheep. The drama land is expeditiously placed with conventional equipments used for drama heightening the infinite of life. The kids s universe has been voted the best location for the childs in the magazine Where Singapore inaugural concierge pick 1999 awards. This is the first universe broad amusement publicity among the other specimens in the same class all around the universe to present the assortments of elements such as the underwater exhibits an chance to see the rare animate beings within the short span of clip as the menagerie is merely 37 old ages old. The menagerie is amphitheatre centralised that was built in the twelvemonth 1985 and now it has reached the highs of audience including the archpriest, reptilian and elephant shows get downing in the 1970 s and assisting the launch of amphitheater with more than 1500 to 2000 seats of adjustment. Awards: The awards have been contributed for the specialized services and glorious dwellers of the menagerie. The Zoo ab initio started with 270 animate beings of about 72 species and has grown to an extent of 2000 animate beings lending from the 240 species displayed in about 70 exhibits. The awards are both local and international as listed below ; 1999 Best theme Attraction- IMA ( Intensive and meetings Asia Awards ) 2000 Concierge pick awards Where Singapore Magazine Best topographic point for childs 2001 Leisure attractive force of the twelvemonth Singapore Totalisator Board of Excellence for Singapore award 2001 Singapore touristry Board ( STB ) Leisure attractive force the twelvemonth 2001. 2002 ASEANTA Asean Tourism Association Awards for excellence: Best New Attraction. Experiences: The assorted attractive forces that are found in the administration is said to be dimensional and are the best experience in one s life after the visit. The new vision of administrating and keeping the species of life illustration and their preservation is the most of import characteristic. The visitants all over the universe have ever been satisfied and this administration has taken the pride of supplying more than the cost involved per individual for the amusement. The events organised consist of graphic ceremonials personalised harmonizing to the engagement made by the person and general events such as nuptials and jubilations of specific occasions are organised in such a manner that they are most remembered and considered the best in the heads of famed single household. The huge figure of crowds and choice of shows organised in the menagerie harmonizing with the seasons play an of import function for the visit of assorted visitants and audiences. Selling Controls: Market research, client studies, engagement, sponsorship, attending with on-field success is considered to be the chief controls of marketing by and large. The e-business dramas an of import function in the selling functions for this administration. The web site is specially designed to lend al the efficiency and amusement lively examining the client to take part in the visit. The design of the website enhances the quality and administration of part in a specialised manner. It besides shows complete informations of the menagerie and farther to the facts present it besides allots a opportunity for the engagement of the visitant along with the exhilaration offers. Decision: The overall consideration and the above study show the complete focal point of the administration. The study after the scrutiny from the history until the latest mark of the administration sing the facts along with the advantages and disadvantages conclude that they are listed in the top ranking for the attractive forces world-wide. This consequence shows the specific activity and growing of their selling through a new median of e-Business establishing their complete attractive forces and consideration with a practical position over the available charts of the administration. The selling schemes that actively take part in the function of increasing their growing from the past decennaries have contributed much to their highs of sweetening. Hence the procedure of growing has taken an of import drive in the selling scheme and mix along with nucleus key of E-Business.

Wal-Mart Opportunities Essay Sample

Wal-Mart Opportunities Essay Sample Wal Wal The retail industries are the largest industries in the world. In the US there is one million stores with large revenues; in 2011 the total retail sales equaled around 4 trillion dollars. According to the US bureau of labor statistics, in 2010 the retail industry had the largest employee number in the US, which equaled around 14.4 million people employed in this sector. There are many types of retail industries such as types by products. Retail is usually classified by such products as food, hard goods such as electronics, furniture and sporting goods, soft goods or consumables such as clothing, apparel, and other fabrics. They can be defined by the market strategy as department stores are large stores that offer a variety of soft and hard commodities. They can also be defined by demographic retailers that aim at one particular segment. Description of Retail Industry The Wal-Mart company became the world’s largest profitable public corporation with annual revenues exceeding 100 billion USD. Wal-Mart is an American multinational company that is operating in 27 countries with 11,000 stores around the world, selling its goods under 55 different brands and names such as in Mexico as Wal-Mart de Mà ©xico Centro America, and in Japan as Seiyu. Wal-Mart is highly successful in its operations and profits in the following markets: the United Kingdom, South America, and China; however, in Germany and South Korea it has no significant success. Wal-Mart has more than 2 million employees in all retail outlets which make it the largest retailer in the world. Wal-Mart is using the mechanisms of mass distribution to reduce their prices and provide competitive ones. Wal-Mart is selling a variety of mostly grocery and non-grocery products that make it the most popular and largest retail stores in the US. There have been employed 14.4 million people in the US retail industry in 2010. The retail industry is expected to grow in the future by an annually compounded rate of 5% from 2010 to 2015. The most significant retail format commonplaces in the US are Wal-Mart Markets, Supercenters, Discount Stores and walmart.com, which operates online. Wal-Mart offers many groups of products like furniture, food and beverages, household products, electronics, pharmacy items, books, toys and video games, movies, sport and fitness items, clothes and automotive repair parts. Wal-Mart is a family-owned business controlled by the Walton family, who own 50% of its shares. Wal-Mart is one of the most unique companies having the greatest market capitalization with market value of 244,079.4 million USD in 2013. In 2006, Wal-Mart announced the pilot program to reduce the generic drugs prices at just 4$ per prescription. Most of the low cost items included in the pilot program are imported from India. The program, however, caused a big difference in prices with name-brand drugs. In 2007, Wal-Mart launched the â€Å"beta† program of electronic movie downloading service that received high demand in the beginning and discontinued by the end of the same year due to low sales. Wal-Mart faced a huge competition; one of its competitors is WinCo Foods and in other operated countries, these are Kmart, Publix, Target, ShopKo and Meijer, the Giant Tiger and Real Canadian Superstore in Canada, Commercial Mexicana, and Soriano in Mexico. Wal-Mart, however, could not operate successfully in Germany and South Korea because of the competition. In 2006, Wal-Mart announced its withdrawal from there and was sold to Metro Company; it later did the same in South Korea by selling 16 outlets to Shinsegae. Wal-Mart continues its operation in the UK market that became their second largest retailer with â€Å"Asda.† Wal-Mart struggled to export its brand due to several issues such as culture, market competitions, consumer preferences and political boundaries. The aim of the following research is emphasizing the facts of Wal-Mart opportunity to increase their connection with their international customers, which will enhance the relationship between them. The higher growth in the retail industry (international growth) helps Wal-Mart reach a wider range of customers and, as a result, this increases their sales and profits; it gained $446,950 million in 2010. And that is also because Wal-Mart offers all types of products, therefore, they deal with a great number of suppliers who provide a huge opportunity to expand. In addition, in this way they can offer high quality and affordable prices to customers. International growth helps Wal-Mart to understand customer needs and withhold the competition with other retailer by offering a variety of purchasing opportunities like buying through online shop, mobile and in store. Research Questions I will try to find out the Wal-Mart’s values, objectives and strategic plans for the customers, and define whether Wal-Mart’s customers are aware of them. The main point I will try to look for is the increase sales and opportunities in Wal-Mart. Does it have any effect on employees and customers? I can find this information by doing secondary research like looking through business articles that interviewed Wal-Mart’s employees and customers. Also, I will study the question of whether Wal-Mart revenues are increasing or not. There are different ways I can find that information like comparing the financial results for Wal-Mart over different years. Moreover, I will conduct a research on what media Wal-Mart uses to contact the customers. Also, I will answer the question of whether employees are trained professionally to deal with all types of customers and what the different ways of accomplishing it are. I can find this information by referring to primary research, making a phone interview or sending an email. In addition, I will look for the tools, systems and technologies Wal-Mart uses to meet the customers’ needs. Furthermore, I will research on how many times Wal-Mart does the customer satisfaction surveys yearly. What surveys do they conduct (telephone, front office, email, website)? Research Plan I will depend on two types of research, primary and secondary, to find out accurate information. Primary Research In primary research, I will use many ways to find the correct information such as questionnaires, interviews, direct comments and telephone interviews. I will use questionnaires for different groups of customers to find out their opinion regarding the Wal-Mart opportunity. Secondary Research In the secondary research, I will refer to different sources such as journals, online articles, newspapers and trade magazine articles. Also, I will find the similar useful articles regarding this issue in manufactory sector magazine. These will be Business 2.0, Business Week, and Business Review USA. The main point I will try to find out in the secondary research is how international growth helps Wal-Mart to understand customer needs along with Wall- Mart values, objectives and strategic plans. I will also find out if customers are aware of such. Answers to the Research Questions Wal-Mart values, objectives and strategic plans for the customers. One of the key values or beliefs at Wal-Mart is that every consumer should have a chance to enjoy branded products at a cheap price. To the company, enjoying branded products should not be something experienced by the rich in the society. Such value has helped the company attract more and more customers over the years. This value has ensured that the company continues to have a competitive edge compared to other world stores. The main objective of Wal-Mart Company is to ensure people live a good life and save money at the same time. To successfully survive with its values and objectives, Wal-Mart thus adopts different strategic plans ensuring low price. The company has produced strategies such as 40-60 % discounted prices for consumers on good quality brand name products. The company has maintained low cost of operation; it has minimized travelling expenses, importing manufactured products from cheap sources such as C hina, Bangladesh and India. Other strategies that the company has adopted are low spending on the health care of employees, reduced wages and salaries and denying employees to form or join any labor union. Although some of these strategies have turned out to be double-edged and hurting the organizational name, the companys profits have always been consistent and it has continued to expand internationally. When a customer visits a shopping store, the customer should find what he or she is looking for and customers usually search for products sold at affordable prices. Many of Wal-Mart customers are aware of the values and objectives. Customers are aware that the company aims at giving them an experience of branded products at discounted or low price. Regarding the strategies used, many customers are not aware of the strategies adopted by the company. What is of importance to many customers is that the store offers the best and most competitive prices in the market. Does the Increase in Sales and Opportunities in Wal-Mart Affect Employees and Customers? The increase in sales and opportunities for Wal-Mart Company has been a very controversial issue in America. Despite the increasing sales and opportunities for the company, it has been criticized because of its policies that negatively affect its employees. The company receives critics from many ethicists, groups and labor unions. Many of the critics have reported that despite the fact that the company was named by Fortune the best company in 2003, it continued to adopt policies that appeared to oppress the customers. In 2011, total sales amounted to approximately 4 trillion dollars. Despite such huge sales, the company still offers very low health care services to its employees. The company has also been cited to be among the companies that do not offer a good remuneration to their customers. In fact, approximately 70% of its employees have been said to quit their jobs within the first year of employment. Despite the fact that the company continues to get more opportunities in incre asing its store number all over the world, employees seem to be at a disadvantage. The company’s values and objectives of offering low prices on branded products have heightened negative impacts on employees. The company prevails internationally, and the projections are that Wal-Mart will carry on its founding philosophy of saving money and living a better life. It means that employees working at the company will continue to experience poor working conditions and payments. The increase in sales and opportunities for the Wal-Mart Company has meant something different to the customers. The company appears to work on the utilitarian theory of doing what is right to the majority. Customers visiting the store have continued to experience good quality branded products offered at very low prices. Therefore, it can be said that to Wal-Mart customers, increase in sales and opportunities has resulted to low prices and many discounted products. However, from the side of employees, increase in sales and opportunities for the company has translated to low wages and salaries, poor health care and inadequate time for resting and offs. In fact, the company has been sued severely by its employees for failing to pay overtime, offering inadequate lunch breaks and failing to pay employees for working off the clock. Do Wal-Mart Revenues Increase or Not? Wal-Mart continues to experience new opportunities and experiment on new horizons. It enabled the company to serve more than 200 million every week at it has more than 11, 000 retail stores located in 27 different countries. Wal-Mart is one of the largest companies and employers in Canada and America today. Wal-Mart net sale increased by 5 % to reach 466 billion dollars for the fiscal year 2013. The company also returned 13 billion dollars to its shareholders through dividends and share repurchases. Revenue increase for the company is an art that the management of the chain store seems to have mastered. Over the years, the company’s revenue appears to have increased tremendously. In 2010, the net revenue was $ 408.21 billion dollars. In 2011, the net revenue for the company was $ 421.85 and this was a $ 13.64 increase. In the year ending in January 2012, the company’s net revenue was $ 446.95 billion. Again this was a $ 25.1 billion increase in revenue. For the year ending in January 2013, the total revenue for the company was $ 469.16 billion and again this was an increase of $ 22.21 billion. Finally, having a look at the total revenue for the fiscal year ending in January 2014, it indicates that the total revenue for Wal-Mart was $ 476.29 billion and this was also an increase compared to that of the previous year by $ 7.13 billion. Looking at these five year trends for the company, it is apparent that the company’s revenue continues to increase every year. Although many people criticize the strategies used by the company to make a profit, the difference between a performing and under-performing CEO is the ability to make the company profitable. Therefore, the management at Wal-Mart can only be described as performing. Despite the harsh economic turmoil the world is going through, th e company has proved very profitable for the last five years. Media Used by Wal-Mart to Contact Customers. Did Employees Get Trained Professionally to Deal with all Types of Customers with the Different Ways? Wal-Mart believes in maintaining a close contact with its customers. Social media has thus turned out to be the most effective and efficient media to contact customers. Social media has offered a special opportunity for the company to interact with and contact the customers. Recently, the Wal-Mart Company was ranked as the largest public corporation in the world by the Fortune Magazine. The company has adopted digital communication as the main media of maintaining a close contact with the customers. The Wal-Mart’s digital communication personnel have two major responsibilities. First, the digital communication team responsible for contacting customer is tasked with the role of ensuring that customers and potential customers are made aware that the store has the lowest prices in the industry. The team also plays the role of communicating the message that the company has a mission of helping various people in saving money so as to live better lives. The second role assigned to t he digital communication team is to protect, enhance and defend Wal-Mart’s reputation. The major media sources used by the company in its digital communication are Facebook, Twitter, Google +, and Pinterest. In ensuring close contact with the customers through Facebook, Wal-Mart has put up a huge effort in developing its Facebook presence. The company has embraced the Facebook timeline to depict how the brand has grown over the years. The company has populated its Facebook timeline with images for almost every year since it started operations in 1962. Through this media, Wal-Mart has been able to contact its customers worldwide. On their Twitter handle, Wal-Mart uses this media as a platform to pose or ask questions to customers as a means of ensuring close contact. Questions include topics on sports, requests for re-tweets and caption contests if followers agree with the posts. Wal-Mart values the significance of using Twitter to contact its customers rather than just using it as a means of marketing. The company has managed to clock up a lot of followers. The company has two Pinterest accounts. One of the accounts aims at product ideas and the second aims to promote green living. Taking into consideration the challenges that come along with social media as means of contact, the company has established engagement guidelines within all these means of media. These guidelines form a part of what can be observed to be a training of how the digital team employees should deal with customers. For example, some of the guidelines beg the staff to be polite and courteous when contacting customers through these media. The guideline on being polite and courteous requires that employees to restrain from excessive name use, avoid discriminatory epithets, bullying, and sexual harassment. These aspects of the guidelines form a part of the training the employees receive when dealing with different customers. Type of Tools, Systems and Technologies Used by Wal-Mart to Meet the Customer Needs Wal-Mart mainly focuses on mobile tools in meeting customer needs. When Sam Walton established the chain in 1962, he believed in an empire that could provide value for customers and empower employees. He established a culture of obtaining the most important information about clients’ wants. The result has been that Wal-Mart operation turned to be speedy and convenient. It has been contributed greatly by the mobile tools, systems and technologies adopted by the company to meet the needs of the customers. The use of IT/Information Technology has been a building block for Wal-Mart’s growth. Some years ago, Wal-Mart trailed K-Mart, which could negotiate lower wholesale prices as a result of its size. As part of the company’s strategy to catch up, the company came up with a point-of-sale system. Point-of-sale system was a computerized system that identified each item sold. The technology could then find the item’s price in a computerized database and create an accurate sales receipt for the client. The technology was also capable of storing this item by item sales info for use in analyzing sales and reordering inventory. Additionally, this technology system helps the company avoid issues of overstocking. The system enables the reordering of products that are selling fast and this creates convenience for customers. Wal-Mart distribution and inventory system is among the best worldwide, and this creates great convenience to the customers. Wal-Mart makes use of telecommunications to connect directly from its central computer system to all its stores and to its suppliers’ computers through that system. The system allows automatic reordering and coordination. The system can exactly know what is being sold and what is out of stock. The company has computerized its warehouse and a lot of products never sit on the shelf. Only 10 % of the floor at Wal-Mart stores acts as an inventory area in comparison to 25 % for the industry. Another technology used by Wal-Mart is the barcode scanner. The barcode scanner makes the sales information available to the main computer system for reordering and analysis. How Many Times Does Wal-Mart Do the Consumer Satisfaction Survey Yearly? Every company today has a customer satisfaction survey and Wal-Mart has not been left behind in this new area. For Wal-Mart, any customer can take a customer satisfaction survey at any time on their website www.survey.walmart.com. On this website customers can give their feedback on their recent shopping experience. Since they conduct a survey online, customers can take it voluntarily any time they want. To entice or make the customers take the online survey, customers enter a sweepstake and one can win a $ 1, 000 Wal-Mart gift cards. Customers enter valuable feedback that helps the company improve the customer service and products. For the customer to take up the survey, one must be a legal resident of United States of America and have attained 18 years or older. Devices must be internet-enabled for customers to access the services and complete the survey. They also provide further instructions on how to participate in the survey. Analysis of the Questionnaire Results From the results gathered from the questionnaires, 7 customers reported that they visit Wal-Mart on a weekly basis, 8 of them do so on a daily basis and 5 of them visit it on a monthly basis. Regarding the design of the store, 14 customers reported positively on the design of the store and only 6 customers said that they did not like the designing of Wal-Mart stores. Pie chart showing customer attitude towards the design of the store Reporting on the atmosphere of the stores, 13 customers said that it was convenient and this was mainly because of the tools, systems and technologies used by the company to meet the customer’s needs. 5 customers reported that the atmosphere at Wal-Mart stores was acceptable and 2 customers reported that they thought the stores were overcrowded. Reporting on the feelings about the display of items, 15 customers said that they felt that the display of items had a high quality. Only 5 customers thought that the display of items did not have a quality. Rating the customer service at the store, 15 customers rated the service as excellent, 4 as good and only 1 rated the customer service as bad. On whether Wal-Mart provides products that suit customers’ lifestyles, 18 customers said yes and only 2 said some products did not fit their lifestyle. On whether the customer has visited the Wal-Mart’s website, 17 customers said yes and only 3 had not visited the website. Those who visited the website reported that they also took the customer satisfaction survey. On whether the website displayed all the products from the store, 15 said yes and 5 said no. In addition to this, 15 of the customers who visited the company’s website said that the display of the products was attractive. Five did not visit the website and thus they did not comment on the display of the products on the website. 14 customers reported that they could locate Wal-Mart’s shops with ease. However, 6 customers said they could not find Wal-Mart shops easily. Reporting on the refund policy, 9 customers said that the policy was clear and 11 customers that that they were not fully aware of the refund policy of the Wal-Mart stores. 19 customers reported that the labels and prices on the items sold at Wal-Mart helped them make a decision. Only 1 customer felt that the item description labels and prices helped him make a decision. Additional Questionnaire The following is an additional questionnaire in which 20 more different customers have been surveyed. The questionnaire aimed at collecting both the quantitative and qualitative data. The questionnaire had a total of three questions. Do you think Wal-Mart Company has what it takes to be a leading retail outlet? Out of the 20 customers surveyed with this question, 16 customers said that Wal-Mart had all the components or the characteristics of the world retail outlet. These customers went ahead to give some of the reasons that made them believe that Wal-Mart was a unique retail outlet. Something that stands out for Wal-Mart is that customers know that the company has been ranked as the best company by the Fortune Magazine. It is one element that has made several customers believe that indeed the company has the qualities of a world class retail outlet. 3 out of the 20 customers who responded to this question agreed that Wal-Mart is a world class retail outlet. They said that the company sells branded products at very competitive prices compared to those of the major competitors. The customer believes that a world class retail outlet should be in a position to offer such prices to the customers. One of the customers who responded to this question said that he was not sure of where to place Wa l-Mart. From the response of the customers, it is clear that Wal-Mart is a unique company that has the potential of growing every dawn. The confidence that customers have about the company indicates that Wal-Mart has the potential to thrive in every corner of the world. Do you think the strategies used by Wal-Mart to achieve its objectives of offering competitive prices in comparison to its competitors in the market are appropriate? Out of 20 respondents, 9 of them were aware of the strategies used by Wal-Mart. They were able to highlight cheap sourcing of cheap products from countries like China, India and Bangladesh. 9 respondents seemed to approve these strategies. They reported that, Wal-Mart brands most of the products and its products are of good quality. However, 6 respondents seemed to be not very sure of whether the strategies adopted by Wal-Mart were appropriate. They cited some complaints stated by labor unions and ethicists that Wal-Mart exploits its employees in the name of offering low prices to customers. It made the customers not very sure of whether Wal-Mart strategies were appropriate. 5 of the respondents were not aware of the strategies used by the company to offer low prices. However, they said that Wal-Mart was the best retail outlet of all times. From the response of the customers, it can be seen that if customers are getting satisfied with the commodities that the company offers, then the strategies used by the company are not very important. Customers will always be cautious about the value of their money and the products that they are getting in return. Customers will not care where the products come from as all the products are genuine, of good quality, and following the international standards. Have you ever bought a defective product or produce and claimed a refund? What was the company’s reaction? Out of 20 respondents, only 2 customers reported having bought defective products from the company. One of the customers had bought a washing machine which broke down within the first week of use. The customer reported that the company was very apologetic of the incident and that it replaced the washing machine with a new one. The second customer said that he bought a Sony Home Theatre, but reached home only to note that one of its speakers was not functioning. Just like in the first customer’s case, the company’s department responsible for the customer complaints was very apologetic and a new fully functioning Home Theatre was given to the customer. 18 customers reported that they had never encountered a case of a defective product. From this response from the customers, it can be identified that Wal-Mart is a retail store that is concerned with the happiness of its customers. The company will go to a great extent to ensure that customers live a happy life just like th e company’s slogan attests.