The last chapter of the novel ‘The Crucible’

‘Here. Now. It's all clear,' whispered Abigail coarsely, choking back a cough. Mercy squeezed through the small gap in the fence to join Abigail the other side. Together, grasping each other's hands for comfort, they darted through the trees, into the forest that served as a barrier between the sea and Salem. They ran along a faint path of trampled grass, till they arrived at a clearing, the same clearing where they and the others had danced six months ago. They stopped at the edge, panting for breath, with the moonlight streaming in through the gap in the trees illuminating the way ahead. They gazed around in silence, till Mercy sniggered. ‘I was just rememb'rin' the time we danced, and Parris,' she paused, smiling in amusement, ‘and Parris, he saw me dancin' naked!' ‘Aye, and dear Betty,' said Abby, ‘she were too young, we should never have let her come.' ‘That were wierdish, though. She lay on her bed, frozen, whimp'ring for her Mama. Aye, that were wierdish.' ‘Mary meant to tell-I know it. I remember her words even now, ‘Witchery's a hangin' error', ‘it's a sin to conjure',' Abby imitated, with a likeness that caused Mercy to shiver with remembrance as it all came back to her head. ‘Did you hear what happened to Tituba? She left the courtroom with Sarah Good, shoutin' to a cow ‘Take me home, Devil; Devil take me home.' She told them all that the Devil, ‘him be pleasure-man in Barbados!† Mercy laughed, as Abby ran through the trees shouting charms in Tituba's Barbados accent. ‘You beg me conjure, come, make charm with me!' Abby shrieked, violently swaying over an imaginary fire, as Tituba had done, calling out the names of the ingredients as she plucked them from the air. She beckoned to Mercy in a low whisper, ‘Come try Tituba's charm, come drink to kill Goody Proctor.' ‘Abby, you'll make me dream corruptions soon, and yourself,' said Mercy, with a serious tone to her voice. ‘You make me think I did see spirits, that I did see that yellow bird, on the beam, behind the rafter in the court room.' ‘Come on Mercy, you're harder than that,' teased Abby, ‘if I hadn't seen your face, I would have thought you were Mary Warren.' Mercy playfully punched Abby in the arm. Abby lay there shivering as the cold night breeze passed through the forest, whistling through the trees. The events of the last six months ran through her head, it was only the spring when they had danced. The bluebells had gone now, but the memories hadn't. The trial had taken its toll on Abby, her face was pale and the bags under her eyes grew each day. The days that went on forever in the courtroom, tirelessly questioned, till they got the answer they wanted, truth or not. She still had the guilt feeling in her, that Proctor's death was not meant to happen, and that she could have stopped it. But she forced this to the back of her mind, but it haunted her when her mind was still, each night, and slowly, it was wearing her down. She looked over at Mercy, whose large figure was stretched out on the grass beside her, her mouth wide open, loudly inhaling the cold air. Mercy was a tough girl, she had to be to work at the Putnams', yet had a conscience but Abby knew that it could easil y be convinced by some persuasive talking. She slowly drifted into doze but was easily awoken by the first light of dawn. She leapt up, knowing they had to be out of the region fast, or else they would be caught, made to return and punished. Within minutes, Mercy and Abby were running through the trees till they were out in the open fields at least three miles from Salem. ‘We'll have to stop for some food at a farm, else we'll never make it to Andover,' Mercy said. ‘When the sun rises over those hills,' said Abby pointing to the East where the red, early morning light was focused. ‘Then we'll find the nearest farm, and get somethin' till last us till tonight.' They walked for an hour, hardly talking. Their shoes pounded on the dirt track road, with an urgency that urged them to walk faster. They reached a turning to a farm, and turned down. ‘I'm goin' to talk to the farmer,' said Abby, taking control. ‘Stay a few metres back, but still in view.' Abby strided on up to the door and beat her fist on it, before Mercy could argue. ‘Good Sir, we have been travellin' for over a week now, and our bodies are weak. We had to leave our small village as Mercy, this girl here, she was found guilty of traffickin' with spirits.' Abby's voice deliberately started to crackle, as if attempting to hold in her tears but not very successfully. ‘She was so weak; I felt I couldn't leave her to run away by herself, if she didn't, she would have had to face the rope, and I care for her, I do.' ‘Aye,' the farmer said, nodding. ‘And so you gave all up for this sinner here.' ‘Aye, 'tis right good Sir. My name will be soiled in these parts, but Mercy would never have made it to Boston by herself. I felt it my duty as a friend.' A tear dropped from Abby's eye, and she made no attempt to wipe it away. ‘I'm sure my wife will have some spares for you,' said the farmer, smiling kindly down at her. ‘But she won't like you sharing it with your friend, she will never help the devil in any way. Goody Jones, do you have any left of yesterday's pie?' ‘Aye, of course, I'll bring it to you right away,' called a voice from within the small old building. Within moments, a small plump lady had appeared, with a kind smile, and welcoming eyes, like her husband's. ‘Oh, how long have you been travelling, child?' she asked, looking at Abby, ‘you'll need to get some of this down you soon. Here let me wrap it up in a cloth.' She disappeared again, for a moment, ferreted around in some drawers, and appeared with a patterned cloth to wrap up the pie. ‘Here you go. And safe journey.' ‘Safe journey,' called the two of them, as Abby turned round and started to walk towards Mercy. She stopped at the sight of Mercy's face. It was tense with anger, and as red as the fresh berries on the bush nearby. ‘Abigail Williams, how dare you? You lied, you lied, I never-‘ she broke off in anger. Her eyes could have shot like arrows. Her body was stiff and started to shake. ‘We had to get food, I had to,' Abby replied defiantly. ‘You lied,' repeated Mercy, spitting the words out as if they were poisonous. ‘You had to leave too, Abigail Williams, we left as you could not walk through the village without hearing your soiled name mentioned, and people running from your face. It were not my fault we had to leave, Abby, 'twas yours as well. Tell them that, Abby, tell them that you caused the death of John Proctor, and mark it Abby, mark it, Elizabeth is sure to hang once her baby is born.' Mercy was almost shouting by now. Abby kicked a stone in the road. ‘Look we had to get food,' she explained, knowing she shouldn't have, but never prepared to admit. ‘I'm goin' to Andover, and then to Boston. I don't care about you, I saved you Mercy from the judges, I saved you, and this is how you repay me? Well Mercy Lewis, you go by yourself and I'll go by myself and we'll see who gets there in the end.' ‘Fine, I can manage myself, I'm eighteen now, older than you, and you never helped, just caused problems. 'twas your fault we danced, you begged Tituba to conjure, because of you, Abigail Williams, the whole country's talkin' witchcraft.' At this, Abby turned her back on Mercy and strode down the dirt track, her eyes focused on the skyline ahead, not turning to look back, at Mercy's aghast face. She smiled a tight, forced smile, but she was happy, Mercy was shocked. Mercy's face was frozen in horror, the words had just come out of her mouth, she knew, although she was older than Abby, she couldn't look after herself, and Abby could. It was Abby's imagination that had lied them through, it was Abby's determination that would get her to Boston, it was Abby who could look after herself, not Mercy. She could never give in to Abby, so she turned dejectedly back down the long straight road and started to walk the long way back to Salem. She dragged her feet on the ground, wishing she hadn't said anything. She was tempted to run after her, but it was too far, and that was exactly what Abby wanted. Abby, meanwhile, was far in the distance. She sat down on a boulder by the side of the road to rest her aching feet. She closed her eyes and thought of Boston. She imagined the skyline view, the way it had always been described. A big town, busy with people, no one would know her name, or what she had done. She was about to start a new life. She could smell all the market fish, and could hear the buzz of noise from the inhabitants. The place was alive with colour, she had left Salem, and its old wooden buildings, her mud covered clothes, faded in time. Her life seemed awash of brown and grey, but now as she thought ahead, she dreamt of the exciting new start, about to begin.

Sports Comparing Them to Now and in the Early 1920’s

Hi my name is Gilbert I was born on September 7th, 1901 and play baseball for the Yankees. I have now been playing on the Yankees for 7 years, since 1921. Baseball for America is our most popular sport and everybody watches it. It is what everybody does and follows their players and team. We players are very skilled and this all comes to us naturally through hard work and effort. We don’t play this game for money and fame; we do it because we love it and put so much passion into it.Hi my name is Peyton Manning I play quarterback for the Denver Broncos. I chose to play here because I got offered to pay the most here. I also decided to play here because the division is going to be easy and I figured it would be easy to win. Football is a great game because it is the sport now that everybody loves in Americas, people love going to games and following their teams and doing stuff like fantasy football. Football takes a lot of skill effort but now days it is driven by money and fame .The similarities in the two stories is that both sports take a lot of effort and skill, the two sports were Americas most popular sport at the time, and lastly both were players that played on the teams. The differences is that the most popular sport used to be baseball now it is football, the players don’t just do it cause they love it, they do it for money and fame. Also some more differences is back in the day players did it naturally and now a lot of times today they use steroids.

Cause and Effect Essay - McDonalds Causes More Deaths than Terrorists

It was probably inevitable that one day people would start suing McDonald's for making them fat. That day came this summer, when New York lawyer Samuel Hirsch filed several lawsuits against McDonald's, as well as four other fast-food companies, on the grounds that they had failed to adequately disclose the bad health effects of their menus. One of the suits involves a Bronx teenager who tips the scale at 400 pounds and whose mother, in papers filed in U.S. District Court in Manhattan, said, "I always believed McDonald's food was healthy for my son." Uh-huh. And the tooth fairy really put that dollar under his pillow. But once you've stopped sniggering at our litigious society, remember that it once seemed equally ludicrous that smokers could successfully sue tobacco companies for their addiction to cigarettes. And while nobody is claiming that Big Macs are addictive -- at least not yet -- the restaurant industry and food packagers have clearly helped give many Americans the roly-poly shape they have today. This is not to say that the folks in the food industry want us to be fat. But make no mistake: When they do well economically, we gain weight. It wasn't always thus. There was a time when a trip to McDonald's seemed like a treat and when a small bag of French fries, a plain burger and a 12-ounce Coke seemed like a full meal. Fast food wasn't any healthier back then; we simply ate a lot less of it. How did today's oversized appetites become the norm? It didn't happen by accident or some inevitable evolutionary process. It was to a large degree the result of consumer manipulation. Fast food's marketing strategies, which make p d McDonald's just suffered its first quarterly loss since the company went public 47 years ago. The obvious direction to go is down, toward what nutritional policymakers are calling "smart-sizing." Or at least it should be obvious, if food purveyors cared as much about helping Americans slim down as they would have us believe. Instead of urging Americans to "Get Active, Stay Active" -- Pepsi Cola's new criticism-deflecting slogan -- how about bringing back the 6.5-ounce sodas of the '40s and '50s? Or, imagine, as Critser does, the day when McDonald's advertises Le Petit Mac, made with high-grade beef, a delicious whole-grain bun and hawked by, say, Serena Williams. One way or another, as Americans wake up to the fact that obesity is killing nearly as many citizens as cigarettes are, jumbo burgers and super-size fries will seem like less of a bargain.

Reasons Affecting Nurses Working In Washington DC Research Paper

Reasons Affecting Nurses Working In Washington DC - Research Paper Example As per requirements, there may be call-backs. The condition is such that the nurses have to deal with more than one patient at a time. Due to an increase in work pressure, they may not get lunch breaks and may even have to work overtime. These reasons are hampering the quality of service that the nurses provide. These may result in fatigue, stress, loss of sleep and several other adverse consequences. Nurses of Washington DC, working in such an environment, have a greater chance of making mistakes during work. This work environment can discourage the nurses and that may lead to some of the nurses quitting nursing or limiting their working hours. Â  As per requirements, there may be call-backs. The condition is such that the nurses have to deal with more than one patient at a time. Due to an increase in work pressure, they may not get lunch breaks and may even have to work overtime. These reasons are hampering the quality of service that the nurses provide. These may result in fatigu e, stress, loss of sleep and several other adverse consequences. Nurses of Washington DC, working in such an environment, have a greater chance of making mistakes during work. This work environment can discourage the nurses and that may lead to some of the nurses quitting nursing or limiting their working hours. Effects of fatigue on performance Fatigue can adversely affect any type of performance. It can deteriorate alertness, concentration, judgment, etc. Human beings have developed a habit of working during the day and sleeping at night.

Listening log Essay Example | Topics and Well Written Essays - 1000 words - 1

Listening log - Essay Example Rhythmically the song is more peaceful as featured by the lengthier duration of sound and also silence thereby commenting on the slow nature. When he sings â€Å"Cant play the blues cause of you I drop the beat† the song takes one away because of the perpetuating sound. The song has a homophonic texture as it is characterized by the harmony of chords taking similar rhythm. The simple accompaniment of the melody also suggests the homophonic nature. The thin and strained timbre used also allows the singer to pass his message to the lover. The instruments used provide several tones to create the chord for the song thereby giving harmony tones. This helps in supporting the quality of the music and depicts the blues nature of the song. For the form, there are total of six verses with no refrain. The form of each verse is the same, starting high and ending low, which essentially supports the peaceful rhythm of the song (Duckworth, 46). The folk rock song talks about the essentiality of love when everything else disappears. it is tailored by the six elements of music to ensure that it is enthralling to the expected audiences. One of the notable elements is melody especially at the refrain â€Å"Dont you want somebody to love?† whereby the tones used are far from each other, a suggestion of calm melody. The exciting melody helps in building the rhythm of the song as can be figured by the longer durations of sound as compared to that of silence. This supports the slowness of the song because of the uniformity brought about by the rhythm. For the harmony, the tones drop one at a time leading to creation of counter melody with no definite chord as can be depicted in the refrain. In this case, the counter melody helps in depicting the second voice as can be heard from the song. This also creates the form for the song whereby there is creation of tonal inversion at the refrain verse. The second

Community Relations about Policing Essay Example | Topics and Well Written Essays - 750 words

Community Relations about Policing - Essay Example the people who are identified to work closely with the police and take part in policing activities have been able to identify and report the culprits. However, there are still those activities that are conducted by the police which tend to hinder the success rates of community policing. This paper will discuss a number of the issues to determine how they can be eliminated to ensure that the visions and missions of community policing are achieved. It is not only fitting that the police executive gives high priority to ensuring that the police officers remain accountable, but also essential that they survive as the leader of the police department. It is for this reason that there is a need to work together with other members of the police force as well as the members of the public who interact with the possible law offenders. One of the issues that the police chiefs constantly worry about is the continual use of brutality and excessive use of police force and powers. In this case, most of the police officers and policy makers have to take into consideration such characteristics of community policing that threaten the accountability of police officers (Peter, 2009). One of the most fundamental issues in the individual police officer or the entire group is the ability to be accountable. This is the ground upon which police executives are performed. The scope of this is that the police officers are also the public authorities who have been authorized by the public to ensure that they are kept safe at all times. In this case, they are even obliged to use force when it becomes necessary. Nonetheless, some of the individuals take advantage of this authority and are thus involved in activities that expose the misuse of their powers. Since some of these cannot be detected by the supervisors or may be difficult to ascertain the degree with which such services are provided, the public are supposed to be made aware of what to expect. This also forms part of the community

American history Essay Example | Topics and Well Written Essays - 1500 words - 5

American history - Essay Example Walt should join this March as it was influential to the cessation of the war in Vietnam. He should join the protests because the protest was largely peaceful and led to a global phenomenon of peaceful demonstrations against the war. Given the fact that these protests and moratoria were mostly led by students and activists, Walt would be wise to join because he would become part of a major historical event whose multiplier effect led to the end of the War, 6 years later. If Walt fails to take my advice and choose to land in 1968, Walt will be faced with the Chicano Movement demonstrations. The movement led to demonstrations for a better educational reform for Mexican-American students in Los Angeles. More student demonstrations took place in L.A because the Chicano students felt there was unequal treatment in the American Educational system. Thousands of Mexican-American students from the five major schools in L.A pushed for a bilingual and bicultural education using their motto, â€Å"Chicano Power.† It will be unwise for Walt to join the demonstrations because he would be an outcast since white students did not participate in this demonstration and also because a number of protesters were injured, arrested and charged with felony. Since Walt loves politics, he should join Richard Nixon’s presidential campaigns and shun off Hubert Humphrey’s campaigns as it is not wise to align himself with a loser. At the end of the month in C hicago, police demonstrated against antiwar demonstrators. Walt should join this demonstration as it is an important part of the protests against the controversial Vietnam War. Democratic National Convention nominates Hubert Humphrey as its candidate for presidency (Provisions of the Constitution and United States Code Relating to Presidential Elections, par 5). Richard Nixon wins the November elections, which makes Walt’s support

Evolution of Management Principles Research Paper - 1

Evolution of Management Principles - Research Paper Example This paper illustrates that the evolution of management theories began after the industrial revolution.   As production increased with the introduction of large-scale machines in the manufacturing plants, the need to think of better ways to optimize workforce and limited resources gave birth to the scientific theory of management. Adam Smith was the first management thinker who thought of the effects of industrial revolution. In his quest to look for the better way to improve production, he introduced the factory system where a worker is only assigned to perform only one or few tasks to perform compared to the old system of craft-style manufacturing where workers are tasks to do everything. As a result of the introduction of Adam Smith’s factory system, manufacturing production significantly improved with each worker producing 48,000 pins per day compared to a mere few thousand productions with the old system. This was a result of job specialization and division of labor for better organizational performance and increased efficiency. Friedrich Wilhelm Taylor introduced scientific management or quantification of production in the manufacturing plant. He viewed an organization as a machine where its several parts should efficiently work. Taylor’s management theory espouses that if the amount of time and effort each worker expands to produce a unit of output can be reduced by increasing specialization and division of labor, the production processes will become more efficient. Use work slides or some other form of a carrier so that when a workman complete his operation, he drops the part always in the same place – which place must always be the most convenient place to his hand – and if possible have gravity carry the part to the next workman for his operation. They also studied the effects of fatigue and what contributes to job stress that leads to poor performance. They isolated factors—such as lighting, heating, the color of walls, and the design of tools and machines—that result in worker fatigue. Their pioneering studies paved the way for new advances in management theory.

Socrate's Concept of Good and Evil Essay Example | Topics and Well Written Essays - 500 words

Socrate's Concept of Good and Evil - Essay Example Glaucon was not convinced; and he wished to argue with Socrates that apparently, unjust people live a more successful life than the just people. He wanted explanation as to why gods confer power and wealth to the unjust, powerful and evil persons only? Why virtue is not the scale of judgment of the gods to bless people? Why is it so that unjust people appear to have more material gains and lead a happier life than just people? To clarify this, Socrates explained to him that justice may be an individual virtue or virtue of the State. The main aim of explaining what goodness is all about is to lay down the foundation of a State or a Republic where the rulers serve in the interest of their subjects. Being good is a very complex definition as it touches various aspects of the personality, the nature and the consequences of a person. For example, being good in old age; or while doing justice; or while distinguishing between a friend and a foe requires wisdom. He actually strengthened his argument for the major subject of his rhetoric i.e. the welfare of the State. He believed that the primary duty of the rulers of the State was to be good to them. The state should function according to the interests of the subjects- not the rulers.

Reducing No Show rate in a tertiary care Hospitals Research Paper

Reducing No Show rate in a tertiary care Hospitals - Research Paper Example The research was undertaken by the use of a telephone interview, and found the reasons for no-shows among patients in different hospitals namely specialized women and children’s’ hospitals and the main hospitals The purpose of this research work is to come up with ways of reducing the rates at which patients fail to show up at hospitals for booked appointments with physicians. This paper shall look into the reasons why no-show rates are high. In addition to that, this paper shall investigate the methods of managing and reducing the no-show figures, so that the rate at which patients fail to show up for appointments can be kept low. This will be done with the aim of improving the quality of medical services provided and increasing the satisfaction of patients. The method preferred for the research work is the Six Sigma method. This method seeks to achieve an improvement in process output quality by pinpointing and getting rid of the factors that cause defects. In addition to that, the Six Sigma helps minimize viability in the processes of business. The no-show rate was calculated using the following formula: The statistics collected over the month of December 2012 indicated that the average percentage of outpatients who did not show up for consultation in hospitals was at 31%. When segmented, the rate of no-shows stood at 19.58% in the women- specialized hospital, 35.71% for the rehabilitation hospital, 30.7 % for the children-specialized hospital and 37.15 for the outpatients at the main hospital. The rates of no-shows in hospitals are very high, especially in the main and rehabilitation hospitals. The effects of no-shows on a hospital will continue to be felt for as long as there are no measures put in place to curb the rate at which patients fail to present themselves at the hospitals for their pre-booked appointments (Johnson, Mold &

Redbull Marketing Communications Essay Example for Free

Redbull Marketing Communications Essay Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

Zoo SWOT Analysis and Marketing Mix

Zoo SWOT Analysis and Marketing Mix Jump to: SWOT Analysis | Marketing Mix Analysis Executive Summary: The new event of process scheduled in the recent era is the launch of e-Business. This process is basically an additional method for the growth of productivity and an increase in the zone of profit for the business that is involved. The key structure of the e-Business is the active utility of the computers and online transactions. This also involves various strategies to complete the process and handle the structure with core techniques for the best result. The acquired process of marketing and management in the recent years have grown and taken its place with latest techniques and new acronyms in the global touch. E-Business is the new integration of the activities of the organisation or the company and their products along with their services and procedures in the internet. A old traditional business linked with the new growth of enables e-Business strategy integrating the activities of the organisation or the company featuring sales, accounting, marketing and many more operations that are concerned with the organization and their process involved takes us to the pride of achieving the future growth and their expansion. Outline Segment: This assignment includes the necessary of identifying the principles of marketing and a complete analysis of the structure of e-business in to the chosen illustration. The time to time market explains the product launch and their association with the market for the release. It redirects the right time for the consideration of launch of the project or practice in accordance with the implementation changes that has to take place within the organisation as a matter of fact. Branding: The process of branding shall be concerned as the part of sources provided in the internet and other resources about the brand and by the tasks of business of participation. The web page normally supplies the relevant scope of information about the brand and the organisation with its benefits and service provided on the real. A website establishes the fact of the company or the organization and creates awareness about the offers and availability of the schemes provided by the company. It also brings the latest key on notice to the immediate reach of the customers and creates a satisfaction among the customers. The process of branding not only has an impact on the customers but also enriches the source of customers with a build of trust and raises itself with a value of accreditation in the market of competition. The brand becomes a part of the quality and promise of the customers and the partners along with the employees as a part of flexibility, trust and growth. Singapore Zoo: The Singapore Zoo, Located at 80 Mandai Lake Road, is also known as Mandai Zoo or Singapore Zoological Garden. Popular for its Night Safari attraction, the Zoo has a reaped a long list of awards, both local and international. This has to be the one of the really beautiful zoos, of which there are all too few. It is brilliant laid out, so that the ceclosure fences are almost totally hidden. The expanses of the water of the seletar reservoir are a magnificent additional feature of the setting. The animals are beautifully maintained in good health, in spite of the climatic conditions. All in all, the Zoo shall receive a warn congratulation for the heads that are responsible for them, and declaring it for us was a great experience to see it. The gem of an idea to have a zoo was conceived by Dr. Ong Swee Law. Opened on 27 June 1973, the Singapore Zoological gardens caters to recreational, educational and social needs of Singaporeans and tourist to the republic. The Open Zoo which reflects the absence of physical barriers in enclosure design. Instead cascading waters, lush vegetation and moats cleverly mask the hidden barriers to enhance the illusion of freedom and natural jungle-like atmosphere for the animals. The Zoo began with the humble collection of 270 animals of about 72 species. To date, a total of over 2000 animals of 240 species are displayed in some 70 exhibits. One of the more appealing attractions at the zoo is the animal show. The animal shows Primate Reptile show s and Elephant and Sea-lion shows. Due to popularity and surge in crowds, an Amphitheatre was built in 1985 to centralize these shows and to seat visitors comfortably. The amphitheatre which has a long pool with glass panels for aquatic acts can seat 1,500 and can accommodate up to 2,000 spectators. The Animal Shows are specially designed to incorporate the natural behaviours of the animals to educate visitors in an entertaining presentation. The conservation messages are disseminated to the audience during the shows to heighten their awareness of the environment. In 1987, the Zoo introduced the Special loan exhibit, where rare animals on loan from other Zoos are displayed for a short period. The animals which have been displayed at the special Loan Exhibit include the golden monkeys, white tigers and giant pandas. This novel idea gives visitor s an opportunity to view rare animals which cannot be exhibited permanently at the zoo. The enclosure was renamed Singaporean Press Holdings (SPH) enclosure following its adoption by the SPH group in 1990. Another major breakthrough for the Zoo was the introduction of underwater viewing exhibits. The first was in 1988 the underwater viewing polar bear exhibit enable visitors to rub noses with the Zoos polar bear. Since 1987, the Zoo pas sed the million marks in visitor attendance. The string of awards bagged by the Singapore Zoo attests to splendid inhabitants and services: 2002 Asean Tourism Association (ASEANTA) Awards for Excellence, Best New attraction in ASEAN (Singapore Zoo for Hamadryas Baboons The great rift valley of Ethiopia). 2001: STB (Singapore Tourism Board) Tourism Awards: Leisure Attraction of the Year 2001 (Singapore Zoo). 2001 The Singapore Totalisator Board Excellence Singapore Award: Internationally acclaimed open zoo design and excellent in-situ conservation achievement. 2000: Where Singapore magazines Concierge Choice Awards: Best Place to Take the Kids. 1999: IMA (Incentive Meeting Asia) Awards: Best Theme Attraction. Important Campaigns in the process of integration of the organisation in e-Business are as follows; A new architecture of strategy and launch of business automation by the process of e-Business. An enhanced view and recommendation of the developed solution in the web and front-end legacy applications. A new format of the developed portals of the organization or the company with the update of the latest information. New value chain integrated through the web based application for the company or the organization. SWOT analysis: The SWOT analysis is an understanding of the total result of the current position of the business. It defines the Strength, weakness, opportunities and the threats of the organization matching the external opportunities with the internal strengths. The company or the organization involving for the SWOT analysis has to order the strategies and strengths to hold in control the weaknesses and eliminate the threats in any from the external sources. (S)trengths: They are open 365 days all around the year and it is considered as a most entertained tourist attraction. They open at 8:30 am in the morning and close at 6:00 pm in the evening creating an enthusiastic environment for all ages from 6 to 90 daily all around the year. The last ticket sale everyday is available at 5:30 pm enabling the visitors to enter at the event of closing for short time enjoyments too. The cost of the entry is also reasonable for the attractions available in the theme forest, the Singapore Zoo. Rental of the stroller is available enabling a hassle free travel until the Zoo and the charges are also reasonable as $9 only. Complimentary admission for DDR(Disability Development Registry) card holders and entitlement of beneficiary programmes chosen by the Voluntary Welfare associations. Protection and conservation comes with education. The visit enhances us to understand the necessary of conservation and protection raising awareness. Organising events such as wedding and parties for own reason with reasonable cost guaranteeing the success of the occasion conducted. Sponsorship and adoption also remains as a part of the team along with small donation initiating the success of protection and conservation of wildlife. The location suits the entry itself with a night safari and orchid gardens roaring itself with pride for visiting. Shows are unique and visiting Australian outback, cat country, critters Longhouse, Fragile forest, Elephants of Asia, Hamadryas Baboons, Orang Utan, Polar Bear, Proboscis Monkeys, Primate Kingdom, Rainforest Kidzworld, Reptile Kingdom, Wild Africa, White tiger are the main attractions. (W)eaknesses: Weather: The weather circumstance may be the stop point, as prediction is never accurately right hence the market prediction refers accordingly. Cost: This cost may sound reasonable when considering the factors of the total value and convenience referred in the place. Place: The location depends convenient on consideration upon the general factors but the unique thoughts upon the each visitor vary. Shows: Visitors though they are happy with the shows and preferences that are given or organised by the organisation but they prefer to have more shows. (O)pportunities: The Singapore Zoo is said to be an organised theme with shows, events and attractions. They tend to have increased in their growth along with the years. Now they have become a part of the wildlife protection and conservation creating awareness in the social media. There are quite a lot of opportunities and competition that exist in the field in and around the world. (T)hreats: There are no huge threats when concerned with the whole of the organisation whereas some exist such as the competition between the other themes around the area. There exist another night safari and orchid gardens for visiting. The location Singapore itself refers itself for a calm and roaring entertaining area. The visitor can become a sponsor or a member, he can involve himself as a part of the team enriching the lives of animals the wonder and an escape for the reality in admiration. They are the sources of a living entertainment and they have to be preserved. Marketing Mix: The most important elements of marketing are defined as the 4 Ps. They are Product, promotion, price and place. An organization may change the elements of marketing according to their requirements and tendencies. The target for their own caste in the market is set with official designation with the alteration of the principles of marketing mix if required and are taken in to consideration for the fact of earning their benefits in the resource implemented. The main component to be considered is the addressing of the competitive market and the implementation and the process of support by the operations merged to prove the reach of the target through the marketing mix principles. Taking the marketing mix in this instance for this organisation comprises of the products, place, promotion and distribution. The products offered are the actual offering that is present in the location and the price is the value that remains exchanged for the offering present in the place. The promotion includes the targeting of the audience with the mix of promotions for the attraction of visitors. Distribution covers the place where the product is being offered and located for the targeting of the audience. Place: The location is been chosen as the best suited place for the construction of the Zoo and its the perfect place for the process chosen by the organization. The organization built has various ideas such as scheduling events and wedding ideas indoor or outdoor events. They also categorize themselves in organising the events and catering and all sources for the booked events. The location sets scenic view and way for the other places of attraction such as the night safari and orchid gardens that cover the tourist spots. The major point discovers the area as a whole of tourist attraction and determines itself with a variety of attraction such as night safaris and gardens on way to the Rainforest zoo. They also become a part of other organisations such as the zoos and wildlife conservation within the country. The animal encounters and rides, feeding times, animal photography, zoo shop plays an important role in the pride of being unique among the other attractions. Price: The cost of the entry is effective when considered the shows and features of the Zoo. The price is $20 per adult and $13 for the Child aged within 6-12. Students concession and group allowances are available when booked as a whole and has to be contacted the organization. They have some plans for the disabled and authorised visitors allowing a free entry for the DDR card holders. Product: The zoo comprises of various shows in exhibiting the wildlife of the organisation and other specific animals such as White tiger, fragile forest, wild Africa, Elephants of Asia, cat country, Orang Utan, Reptile Garden, Polar bear, Proboscis Monkeys, Rainforest Kidzworld, Primate Kingdom, Hamadryas Baboons, Critters Longhouse, Australian outback. It is also considered as the finest zoo in Asia and ranks top among the beautiful zoo of the world too. The animals adopt an open concept of living in the landscape and spread across the vivid and spacious environment separated for the curious spectators with wet and dry moats. The shows are of varieties and the spark for enthusiasm lie in high potential for customers to return often in visiting the zoo. It is considered to be the worlds first zoo with night wild life park on may 26th 1994. It covers the second place for the dense forest divided among the east and west loops. An extraordinary experience with the nocturnal species of more than one thousand animals within a count of 100 species toggled in the technique of soft light of visibility. The night safari is said to the wholesome and popular entertainment in the night attracting almost all the visitors of tourist attractions present in the city. Over the past decade it has not let itself one percent down with the novelty. It has loaded itself with four awards in the recent past including the local and international being a part of the IFEA Pinnacle award of the 2001 with a present title as the Gold winner. The Night safari process is also famous for its Gourmet safari Express. Promotion: The promotions of the organisation comprises of the animal photography, guided tours, Animal encounters and rides, feeding times, foods and beverages, shops in zoo, friendly facilities for the disabled and shows organised according to the periods of season. Education and conservation are part of the promotional scheme for the visitors to get involved with the social space. The childrens world was created in the year of 1973 consisting of the play land and the animal land. The famous miniature train ride that connects the lands together and the animals are placed in such a manner that they exist in their natural habitat unlike the artificial influence and stimulation. The animal land in entitled for the childrens to play and with a real life experience as the domestic animals participate in the play. The domestic animals include the chickens, rabbits and sheep. The play land is efficiently placed with conventional equipments used for play enhancing the space of life. The childrens world has been voted the best location for the kids in the magazine Where Singapore inaugural concierge choice 1999 awards. This is the first world wide entertainment promotion among the other specimens in the same category all around the world to introduce the varieties of elements such as the underwater exhibits an opportunity to view the rare animals within the short span of time as the zoo is just 37 years old. The zoo is amphitheatre centralised that was built in the year 1985 and now it has reached the heights of audience including the primate, reptile and elephant shows starting in the 1970s and helping the launch of amphitheatre with more than 1500 to 2000 seats of accommodation. Awards: The awards have been contributed for the specialised services and splendid inhabitants of the zoo. The Zoo initially started with 270 animals of about 72 species and has grown to an extent of 2000 animals contributing from the 240 species displayed in almost 70 exhibits. The awards are both local and international as listed below; 1999 Best theme Attraction- IMA (Intensive and meetings Asia Awards) 2000 Concierge choice awards Where Singapore Magazine Best place for kids 2001 Leisure attraction of the year Singapore Totalisator Board of Excellence for Singapore award 2001 Singapore tourism Board (STB) Leisure attraction the year 2001. 2002 ASEANTA Asean Tourism Association Awards for excellence: Best New Attraction. Experiences: The various attractions that are found in the organisation is said to be dimensional and are the best experience in ones life after the visit. The new vision of administering and maintaining the species of living example and their conservation is the most important feature. The visitors all over the world have always been satisfied and this organisation has taken the pride of providing more than the cost involved per person for the entertainment. The events organised consist of vivid ceremonies personalised according to the booking made by the individual and general events such as wedding and celebrations of specific occasions are organised in such a way that they are most remembered and considered the best in the minds of celebrated individual family. The vast number of crowds and selection of shows organised in the zoo according with the seasons play an important role for the visit of various visitors and audiences. Marketing Controls: Market research, customer surveys, participation, sponsorship, attendance with on-field success is considered to be the main controls of marketing generally. The e-business plays an important role in the marketing roles for this organisation. The website is specially designed to contribute al the efficiency and entertainment lively probing the customer to participate in the visit. The design of the website enhances the quality and governance of contribution in a specialized way. It also shows complete data of the zoo and further to the facts present it also allots a chance for the participation of the visitor along with the excitement offers. Conclusion: The overall consideration and the above report show the complete focus of the organisation. The report after the examination from the history until the latest score of the organisation considering the facts along with the advantages and disadvantages conclude that they are listed in the top ranking for the attractions world-wide. This result shows the specific activity and growth of their marketing through a new median of e-Business launching their complete attractions and consideration with a virtual view over the available charts of the organisation. The marketing strategies that actively participate in the role of increasing their growth from the past decades have contributed much to their heights of enhancement. Hence the process of growth has taken an important ride in the marketing strategy and mix along with core key of E-Business.

Difference between international and comparative HRM

Difference between international and comparative HRM The growth in international trade and globalisation has encouraged firms to expand their operations worldwide, which has resulted in the emergence of new markets such as China, India, South East Asia and Latin America. This trend has also been accompanied by an increased level of competition amongst firms at both national and international level. The challenge of managing a workforce worldwide with different cross-cultural skills, competencies and demographic characteristics means that managers can no longer rely on traditional HRM models developed for Anglo-Saxon countries. Many firms underestimate the complexities involved in international operations, and there is some evidence to suggest that business failures in the international arena may often be linked to poor management of human resources (Desatnick Bennett, 1978). Western academics and practitioners have thus moved from traditional international HRM issues to the area of comparative HRM. In order to maximize cross-national management capabilities, there is need to understand how employees in different national settings respond to similar concepts within their particular functions. This essay has been structured as follows. In the next section, I will examine the difference between international and comparative HRM. I will then look at the way comparative HRM assist academics and practitioners appreciate the differences in the strategies and processes in MNCs. A conclusion is then presented. Difference between international and comparative HRM International HRM has been defined as HRM issues, functions, policies and practices that result from the strategic activities of MNEs (Scullion, 1995). IHRM deals principally with issues and problems associated with the globalisation of capitalism. It involves the same elements as domestic HRM but is more complex to manage, in terms of the diversity of national contexts and types of workers. The emphasis is on the MNCs ability to attract, develop and deploy talented employees in a multinational setting and to get them to work effectively despite differences in culture, language and locations. International HRM tends to mitigate the impact of national culture and national employment practice against corporate culture and practices. Comparative HRM, on the other hand, is a systematic method of investigation that seeks to explain the patterns and variations encountered in cross-national HRM rather than simply describe HRM institutions and practices in different societies. According to comparative HRM literature, different national business systems arise from differences in specific historical, cultural and institutional heritage in certain countries. Comparative differences occur due to decisive historical events such as the process of industrialisation or due to the legacy of pre-modern forms of social organisation. Hofstedes (1980) adopted the culturalist perspective where he argued that national business styles emerge due to ingrained cultural attitudes and mental schemas. He described culture under five dimensions which are power distance, individualism, masculinity, uncertainty avoidance and long-term orientation. Other researchers claim that HR management practices differ between nations due to the presence of specifically national institutions such as education, banking services or state/legal support. In what ways (if at all) does an understanding of comparative HRM assist academics and HR practitioners appreciate the difference in the strategies and processes in MNCs which are often termed as International HRM? The contrasted view to a divergence point mentioned above is that some academics claim that with HRM policies and practices are becoming universal (tending more towards the dominant American models) and that country-of-origin effects are no longer relevant. The pressure to build standardised operations internationally is strongest in sectors where competition is highly internationalised and where firms compete on the basis of a similar product or service across countries such as in cars and fast foods. They have put forward several reasons to explain this trend. Firstly, all MNCs operate in one global market and therefore have to respond to the same environmental pressures such as globalisation and technology, the growth in international trade and the move towards an internationally-integrated financial system. Secondly, the widespread practice of benchmarking best practice in terms of cost, quality and productivity may also have contributed to convergence of international HRM models for e.g. Japanese style lean-production system in the 1980s and 1990s. Moreover, these pressures towards convergence stem in part from the influence of MNCs themselves through their ability to transfer practices across borders and erode country-of-origin effects. Finally, the formation and development of like-minded international cadres mostly from American or European business schools may have contributed to homogenised international HRM policies and practices. Since the early 1990s, the international HRM literature has been dominated by models and typologies aimed at identifying how international HR fits with organisational strategy. Bartlett and Ghoshal (1998) argue that the main issue for all multinational companies is the need to trade-off the advantages global efficiency namely the coordination of its operations to achieve economies of scale and scope as opposed to the need to differentiate its products and services to meet the local demands. They also identified a third pressure, namely worldwide innovation and learning, whereby firms are encouraged to support innovation and learning across their network of subsidiaries rather than simply relying on research and development at the headquarters. MNEs then follow the appropriate HRM policies and practices according to the structure of the organisation, the competitive strategy chosen or stage of corporate evolution reached. Below, the Taylors (1996) model of strategic international HRM has been described. Exportive This is essentially a model where the HQ management takes home country management approach and try to implement them in their foreign subsidiaries in order to achieve economies of scale. In this model, there is a system of hierarchy and a centralised control. This is especially useful in instances of uncertain political environment and high risks demanding greater control from corporate parents. Given this pattern of centralisation, there is a considerable amount of forward policy transfer and less reverse transfer from subsidiaries to the HQ, i.e. they rely mainly on the technical know-how of the parent company. Global firms offer products or services that are standardised to enable production to be carried in a cost-efficient way. Their subsidiaries are not subject to rigid control except over the quality and the presentation of the product or service. This structure is normally associated with the American firms with their formalised, bureaucratic control and a dominant finance sy stem to internalise risks. Adaptive Differences in the host environment demands and conditions mean that overseas subsidiaries have to operate independently. This is common where departing from established practices in host environments is unlawful. For example, in some Germany, there is a legal obligation to negotiate with employee representatives concerning major organisational changes. In other cases, transferring practices may be legal but would go against traditional practices at the risk of losing goodwill from staff. Firms may decide to forgo HQ control if there is the possibility to exploit most efficiently the local labour markers. For example, MNCs which origin from high-cost highly regulated economies such as Germany may well choose not to transfer important elements of their HR systems such as collective bargaining or apprenticeship if they move to lower wage, lightly regulated economies such as China. Integrative It is also argued that the more management processes and activities can be integrated across geographical boundaries, the easier it is to share resources and knowledge. They can identify and best use the skill and management talent that exists across the MNC network allowing for both global integration and local differentiation. As mentioned previously, international HRM processes consist of the same activities as domestic HRM but applied in an international context. These include an accurate human resource planning to ensure that the MNCs have the right people at the right place around the world, good staffing policies that capitalise on the world-wide expertise of expatriates and locals, performance appraisals that fit with the competitive strategies of the HQ, adequate training and development to ensure that expatriates do not suffer from culture shock and compensation policies that are strategically and culturally relevant. The focus in international HRM strategy is how MNEs coordinate their geographically dispersed operations strengthening the organisational culture, promoting commitment and encouraging willingness in employees to act in the interests of the firm. Recruitment and selection of international managers Employees play a crucial role in sustaining and coordinating their geographically dispersed operations. The challenge is that of resourcing international operations with people of the right calibre. Traditionally, MNEs sent expatriates, i.e. a parent country national abroad to ensure that the policies and procedures set by the parent -company were being followed as well as to bring expertise to the local employees. However, the high number of expatriate failures has meant that more and more MNEs are turning to host country nationals to satisfy the international staffing needs. The prominent reason to explain international assignment failures was the inability of the expatriate or his family to cope with the culture shock. Researchers revealed that international business travellers faced problems in their personal lives and were victims of stress. Moreover, changes in legislative conditions affecting labour relations combined with security issues have made it more costly to use expatr iates at senior management positions at subsidiary level. The advantages of employing local nationals are that they are familiar with local markets, the local communities, the cultural setting and the local economy. They speak the local language and are culturally assimilated. They can take a long-view and contribute for a long period (as distinct from expatriates who are likely to take a short-term perspective). Expatriates are only used as technical troubleshooters and general management operatives. This means academics need to find the best ways to recruit and select local managers and help them cultivate a global perspective rather than a narrow outlook on how to conduct business in the local environment. International pay and reward and performance management The concept fair pay and reward is also subject to different interpretations depending on the national business system. Triandis (1998) differentiated between vertical cultures which accept hierarchy as given whereas horizontal cultures accept equality as given. In individualistic cultures, there are few rules and norms about correct behaviour and employees expect to be rewarded on their own merits and performance. Countries like US feature at the higher end of the individualistic spectrum. On the other hand, collectivism emerges in societies that have many rules and regulations about correct behaviour. In these societies, employees accept rewards or recognition on the basis of their seniority, efficiency and conformity with the organisational values rather than on the basis of their creativity or professionalism (Pascale and Athos, 1981). China is an example of a collectivist society. In such societies, rewards for individual performance or differentiating between employees are not acceptable.   Indeed, the prevailing view is that it takes the contribution from everyone to achieve continuous improvement (kaizen) in Japanese enterprise. Singling one employee may cause him to lose face and consequently a loss of goodwill for the expatriate manager. Moreover, an understanding of the body language is vital for senior expatriate managers when providing feedbacks. While in individualistic society, it is perfectly acceptable for a subordinate to participate in a discussion with his senior, in collectivist societies such as India, disagreeing with ones supervisor is considered disrespectful. Furthermore, countries like Korea and Taiwan prefer more subtle ways of communicating feedbacks. Up-front reprimand or performance appraisal is likely to clash with the societys norms of harmony and the employees may view it as a personal affront. Understanding these local customs and mapping them across countries is an exciting field of study for researchers interested in global performance management systems. Training and development Training and development is vital to ensure that the workforce remains competent and flexible by developing the know-how thought necessary for success in the company and on the job. Scholars have highlighted the importance of national culture on training and development in terms of the hard and soft approach. The hard approach views employees in the organisation as a mere resource to achieve goals of the organisation while the soft approach views them more as valued assets capable of development (Tyson and Fell, 1986). This approach obviously influence the level amount of institutional (percentage GDP) spent on education. The German tradition adopts the soft approach and relies on formal apprenticeship, functional rotation and career path where technical expertise is gradually developed. UK which support the hard approach, believes that the individual is responsible for funding his own education and career advancement. This difference in national training and education systems will m ean that the skill and competence profile of the workers available on the labour market will vary from one country to another. Comparative studies have also shown that there are national differences in the way that managerial careers and management development are organised. Both Japan and France rely on elite recruitment, that is, future managers are decided at the point of entry based on their exceptional qualifications. This contrasts with the American belief of self-improvement where the philosophy is its never too late to change. Also, there are also noticeable differences in the teaching and learning style across countries. The idea of working in groups is more natural to Asian than individualist Anglo-Saxon managers. German and Swiss managers favour structured learning environments and coming to the right answers and are tolerant of confrontation. Asian countries, in contrast, are more concerned about status differences and may be unwilling to exchange ideas against their mentors. This will consequently impact on the format of delivering training for the practitioner, whereby the Asian employees might prefer lecture-type training and German and Swiss might prefer the seminar-type interpersonal interaction. Employment relations Finally, the type of employee relations pursued by the MNE depends principally on the national business systems characteristics of the both the home and host countries. According to Hall and Soskice (2001), there are two varieties of capitalism: Liberated market economies and coordinated market economies. In liberal market economies, firms coordinate their activities primarily via hierarchies and competitive market arrangements.   Market relations are characterised by arms length exchange of goods and services and formal contracting. The demand and supply of goods and services are regulated though market mechanisms. There are comparatively fewer state controls. Nations like US and UK fall under this category of market. Consequently, US MNEs adopt a short-termist shareholder value mentality which means they are less willing to offer secure employment to their workers. Therefore, management of labour in the US mirrors the economic model of demand and supply, with market determined wa ges, hire-and-fire practice and many workers employed on a temporary basis. Employers in US are also more resistant to trade union organisations than in other developed industrial democracies and the legal support for trade union organisations and collective bargaining are relatively weak in the US compared to those in other countries. In contrast, in coordinated market economies, firms depend more heavily on non-market relationships to coordinate their activities with other economic actors. These non-market modes means there is greater reliance on private information inside networks and a greater reliance on collaborative relationships. Coordinated market economies are also characterised by a higher degree of government intervention. Countries such as France, Italy and China are examples of such economies. To illustrate, countries like Germany and Japan have adopted the long-termist approach whereby the interests of stakeholders are considered rather than simply of shareholders. This means these MNEs can offer its employees long-term employment. German trade unions are considered as a powerful stakeholder in the labour market and have the right of collective bargaining, i.e. employers need to so consult their workers before any major changes are carried out. To conclude, the basic purpose of examining human resource from a comparative and international perspective is that it contributes to an understanding of the extent to which there are differences between organisations and their subsidiaries located in different countries. The main difference between comparative and international HRM is comparative HRM seeks to explain the differences arising between different business systems while IHRM downplays the importance of host and home country differences. The greater cultural distance between home country and host country, the harder it will be for the MNCs to transfer home country philosophies and practices. This impact on the way HR practitioners have to implement their policies but opens up new avenues for research for the academics. References Bjorkman,I and Stahl (2006) International HRM research: An introduction to the field Stahl and Bjorkman (Eds) Handbook of Research in International HRM, Edward Elgar, Aldershot. Almond, P. And Tregaski (2007) International HRM, pages 634-648, in Beardwell and Claydon (Eds) HRM: A contemporary approach, Pearson, London. Ferner, A. (1997) The country of Origin Effect and HRM in multinational corporations Human Resource management Journal 7(1) 19-38 Edwards, T and Ferner, A. Managing Human resource in Multinational companies in Bach,S. (Ed)(2005), Personnel Management transition, Blackwell, Oxford. Reiche, B (2007) The effect of International staffing practices on subsidiary staff retention in multinational corporations International Journal of HRM 18:4 Nikandrou, I et al (2008) Training and Firm performance in Europe: The impact of National and Organisational characteristics International Journal of HRM, 19: 11 Dowling and Welch, International Human Resource management, 4th Edition, Thomson Armstrong. M., A Handbook ofHuman Resource ManagementPractice, 10th edition, (Kogan Page) London 2006 Anne-Wil Harzing, J.Van, Ruysseveldt, International human resource management, 2nd edition, Sage 2004 Hall, Peter A.;Soskice, David, An introduction to Varieties of Capitalism, varieties of capitalism, August 2001, Oxford Scholarship Online monograph.

Careful Media Selection Contributes to a Successful Campaign for British Airways :: Business Management Studies

Careful Selection of Media Contributes to a Successful Campaign for British Airways Within BA they understand that the most powerful tool to getting a persuasive message across is through media advertisement, media advertisement allows BA’s message to capture wide audiences depending which type of media it is. The media can contribute mass target audiences which is very useful for objectives like increasing customers and capturing wider target groups this means in other words getting BA’s message across to wide range of the population. Depending on the type of media advertisement enables BA to get recognized as well as lets the public know about their activities, but different media has different effects and can attract certain people this means in other words the contribution of the different media has certain results like for example when advertising in a sports magazine the message gets to that magazines audiences which might be 18 – 35 healthy living individuals. By using different and more than one advertising media helps the company to attract different and wider target groups, which will then help them to get a successful campaign through effectively communicating to their target groups. There are different types of advertisement media that companies use to communicate to their customers and potential customers, each of the different types of media has an advantage which can help promotional campaigns to be more accurate in getting messages across to target groups. The different advertisement medias are: Â · Newspaper advertisements – this type of advertisement contributes to a campaign a clear message whether it is through an image or simple text, it helps promotional campaigns to reach newsreaders depending on the type of newspaper (local, or national). A local newspaper enables the BA to communicate to local residents readers this means in other words through local newspapers this advertisement method helps BA’s promotional campaign to get publicity within the city or local residents. National newspaper like for example The Sun gets the message across to wider readers across UK to see BA’s advertisement. Newspaper media advertisement attracts readers such as older generation because they tend to read more than the younger generation. Â · TV advertisement – for BA this is the most effective way of advertisement and getting the message across to wider target groups, this methods contributes to the success of promotional campaign a visual expression of BA’s services by using color and live motion advertisement. This methods enables the individual person who is watching a description of the service that BA is advertising and visual features which might be appealing. The different audiences can be targeted through careful planning of what channel to advertise

Ballad Of Birmingham :: essays research papers

Dudley Randall's Ballad of Birmingham Dudley Randall's Ballad of Birmingham gives a poetic account of the bombing of a Birmingham church in 1963. The poem was written in ballad form to convey the mood of the mother to her daughter. The author also gives a graphic account of what the 1960's were like. Irony played a part also in the ballad showing the church as the warzone and the freedom march as the safer place to be. Writing the poem in ballad form gave a sense of mood to each paragraph. The poem starts out with an eager little girl wanting to march for freedom. The mother explains how treacherous the march could become showing her fear for her daughters life. The mood swings back and forth until finally the mother's fear overcomes the child's desire and the child is sent to church where it will be safe. The tempo seems to pick up in the last couple of paragraphs to emphasize the mothers distraught on hearing the explosion and finding her child's shoe. The poem also focuses on what life was like in the sixties. It tells of black freedom marches in the South how they effected one family. It told of how our peace officers reacted to marches with clubs, hoses, guns, and jail. They were fierce and wild and a black child would be no match for them. The mother refused to let her child march in the wild streets of Birmingham and sent her to the safest place that no harm would become of her daughter. Going to church in the ghetto in Birmingham was probably the safest place a mother could send her child. But this is where the irony takes place. The irony makes the church the warzone and place of destruction while the march was the safest place to be. The child was depicted as combed hair, freshly bathed, with white gloves, and white shoes, which is also ironic. The mother had sent an angel dressed in white to a firestorm from hell called church. The mother was completely sure that her daughter was safe until she

The Fish by Elizabeth Bishop Essays -- elizabeth bishop poem poetry fi

The Fish by Elizabeth Bishop   Ã‚  Ã‚  Ã‚  Ã‚  With fewer than fifty published poems Elizabeth Bishop is not one of the most prominent poets of our time. She is however well known for her use of imagery and her ability to convey the narrator?s emotions to the reader. In her vividly visual poem 'The Fish', the reader is exposed to a story wherein the use of language not only draws the reader into the story but causes the images to transcend the written work. In the poem, Bishop makes use of numerous literary devices such as similes, adjectives, and descriptive language. All of these devices culminate in the reader experiencing a precise and detailed mental image of the poem's setting and happenings.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most prevalent of the literary tools used in this poem is the simile. Repeatedly throughout the poem Bishop uses the simile to give the reader a clearer picture of the situation at hand. The simile is an ideal literary tool to use when the author is trying to convey a sensory description of an object or idea. When describing the fish?s physical appearance in lines 9-15 she compares the fish?s skin to ?ancient wallpaper?; this immediately gives the reader an impression of the age and outward appearance of the fish. Later in the poem when in lines 61-62 she describes the pieces of broken fishing line hanging from the fish?s mouth as ?medals with their ribbons / frayed and wavering? she is using a simile to give the impression of pride and honor. This comes at a point when ...

Why Daughters Need Their Fathers

Why does a daughter need a good dad? Fathers have a tremendous influence in their daughter’s lives. The research shows that daughters need their fathers and this influence determines a great deal of how the future will go. There is something special about the father/daughter relationship. I am the daddy of two very awesome little girls so I have firsthand experience and a keen appreciation for this subject. I want my daughters to have the best start in life possible. The responsibility I feel is weighty especially after I read the information below about how crucial a father’s role really is.The Reasons Daughters Need Their Fathers One of my most popular articles is 25 Things Every Father Must Teach His Daughter About Life. I was inspired to put it together after I read Strong Fathers, Strong Daughters: 10 Secrets Every Father Should Know by Meg Meeker, M. D. Dr. Meeker is a pediatrician. She has seen what a father’s influence means in the lives of girls from the counseling she’s done in her practice. If you are a daddy of girls, then you need to read this book. It should be mandatory for all fathers with daughters. I’m going to borrow some of Dr.Meeker’s stuff today to help you see why fathers are so important to the future success and happiness of their daughters. Here are three reasons daughters need their fathers: 1. Your Daughter Needs Your Protection Protection comes in many forms. Of course, when girls are young, they need us to protect them physically. However, as they grow up and venture out on their own, we can’t always be right there with them. But, we can still protect them by instilling in them confidence, wisdom and a sense that they are loved deeply by the most important man in their lives.You see, whether you want to admit it or not, our culture can sometimes be a very toxic and dangerous place for young women. Here are just a few of the disturbing statistics that Dr. Meeker cites in her book: â⠂¬ ¢Over 40% of girls 14 to 17 years old engage in unwanted sex because they fear their boyfriends will get angry if they don’t. That’s 4 out of 10! †¢Almost 12% of females will experience forced intercourse. †¢Over 35% of high school girls will have sad, hopeless feelings for longer than two weeks. †¢Over 11% of females attempt suicide. Don’t let your daughter become a statistic!A strong father can dramatically improve his daughter’s chances of avoiding these pitfalls and many others. Daughters who feel a close connection with their dad have fewer suicide attempts, fewer instances of body dissatisfaction, depression, low self-esteem, substance abuse and unhealthy weight. Your daughter needs you to protect her from these threats. 2. Your Daughter Needs to Know She Is Loved A father’s love is central to a daughter’s sense of well-being. A strong and loving father helps young girls avoid many of the mistakes that lead to the big ger problems in life. According to Dr.Meeker: †¢A daughter’s self-esteem is best predicted by her father’s physical affection. †¢Girls with good fathers are less likely to flaunt themselves to seek male attention. †¢Girls with involved fathers wait longer to initiate sex and have lower rates of teen pregnancy. †¢76% of teen girls said that their father influenced their decisions on whether they should become sexually active. A father who sets boundaries and curfews and makes a point of meeting the boys his daughter dates, makes her feel more loved and valued. As a result, this young woman will place more value on herself.A girl who places more value on herself is less likely to engage in risky behaviors such as casual sex, binge-drinking and taking drugs. So, even though she might not appear to like it on the outside, deep down inside, your daughter wants you to set boundaries and provide guidance. This makes her feel that you care about her. 3. You r Daughter Needs You to Be Involved It is not enough for a father to just be present. He must be actively involved. This requires spending time alone with your daughter on a regular basis. Time that you initiate and devote to her alone.You have to talk to her. â€Å"One of the great myths that our society perpetuates is that teenagers need their space,† says Dr. Meeker. â€Å"Even in affluent families, girls become sexually active and pregnant earlier if they don’t live with fathers, according to the largest and longest-term study on the problem,† cited an article in USA Today. You need to affirm your daughter verbally and often. Tell her that you love her and that she is pretty, but don’t stop there. Praise her for other desirable qualities like intelligence, courage, loyalty, integrity, a sense of humor and generosity.You want her to know that she’s valued for much more than just her physical appearance. Get involved in things that she likes. Thi s may be a little uncomfortable for some dads, but you’ve got to put all that aside and do what’s best for your daughter. She needs to know that she’s important to you and that you’re willing to engage with her on her terms. Personally, I’ve Learned a Lot from Playing Barbies with my daughters and you can too. An involved dad that is affectionate and spends quality one-on-one time with his daughter is investing in her future.This investment will pay off in big ways. Be the Father Your Daughter Needs I challenge the fathers out there to rise up be the kind of daddy that your daughter needs. Her future depends on you. There is nothing more important that you can be doing. There is time for all the other stuff later, but your daughter needs you now. Go be the father she needs. Please share this via Facebook, Twitter, email or your favorite social media site. My hope is that it will inspire a father to step up and get involved in his daughter’s life. It can make all the difference in the world!

Should tourism be developed further in Kenya?

Where is Kenya? Kenya is in east Africa, and is bordered by countries such as Tanzania Uganda, Ethiopia and Somalia. The longitude of Kenya is 38 degrees and the latitude is 0 degrees. The capital city of Kenya is Nairobi and one of the most important towns is Mombassa. This country is bordered to the east by the Indian Ocean, and is on the equator. Why do tourists visit Kenya? Tourists visit Kenya for many reasons. The two most popular types of holidays are safari holidays and beach holidays. These are the two types of places were tourists go to enjoy their holidays and also the scenery and atmosphere. They also like to look at the way and find out about the traditional ways of life and how they are lived, by this countries people. When tourists go on safari holiday's majority of the tourists sit back, relax and enjoy the hot sunny weather and they vacation in the national parks and stay in the lodges. During this visit they travel in the minibuses to see the beautiful wildlife, which Kenya offers. This is where the famous world animals live, for example; giraffes, leopards, elephants, others include lions, rhinoceros, flamingos' and many others. They also take photographs of the wildlife to keep souvenirs, however tourists may also by souvenirs from the different masaii shops, in villages, in the national parks. Tourists may also do different activities, which the national parts in Kenya offer, like hot air balloon safari, mountain trekking and also investigating famous buildings. The other type of most exotic popular place tourists enjoy is the scenery; hot, clean, golden sandy beaches where the tourists enjoy sun bathing. As the weather is hot, the warm sea is also hot. The sea is used for water sports such as, jet skiing, snorkelling swimming in the sea, lake cruises, and glass bottomed boot rides, where the beautiful shells and tropical fishes can be seen and the coral reef. The place that they stay at includes restaurants and modern hotels. They enjoy themselves at bars, where they provide exotic foods. Sports and activities include playing golf, traditional dances high club, traditional crafts and others. This is where and why tourists visit these two popular exotic places. How developed is Kenya? Here I will explain and give detail of how developed Kenya actually is to begin with Kenya has a lower level of development than Japan. I am going to show this by comparing Kenya to Japan. There is a lot of evidence to show that Kenya is a LEDC country meaning it is a less economically developed country. To begin with I am going to write about the birth rate of Kenya is much higher birth rate of Japan. In a way of good thing, however it may also be a bad thing. The good thing is that many workers can help in the industry, where as, on the other hand the bad thing is that more children will be born and will want to be independent, which would coat a lot of money. The birth rate of Kenya is a vast amount of 38 per thousand and Japan has only 10 per thousand. This means that Kenya has a much higher life expectancy at 50 years, compared to Kenya, which has a life expectancy of 54 years. This basically means that majority of Kenyans' people die at a very young age and for this reason, the death rate of Kenya is an incredible 12 per thousand each year and because Japan has a longer life expectancy, it has only 7 per thousand, in their death rate. This could also mean that many people can die young in Kenya, due to not having a lot of access to safe water of sanitation. I know that this is true because only 49% of Kenyans' people have access to safe water, and Japan on the other hand has a shocking 95%. This can be one of the many reason why' the country Japan has a higher life expectancy as well as less amount of people dying compared to Kenya. Lack of money can also be a problem as the money that the people of Kenya ahs is very less, as they cannot afford to pay for there bills, or the government cannot provide it for them, and that is the reason they have to work for a longer of time, and Japan can provide their people with sufficient amenities, as Japan is a country with less people and is an MEDC country. One other good fact is that the male adult literacy of Kenya is only 86% and female is 70%, where as Japans both male and female adult literacy is a shocking 99%; this clearly can state that once again Japan can afford the money for their people and Kenya cannot. If Kenya could then the adults would have an education, which would enable them to get a better career and a job. It cannot provide all amenities like telephones and TV sets for all its people and Japan can. All the above clearly states that Japan can be dependent on its people and government, afford the money, and therefore is a much more richer MEDC country than Kenya, which places or puts in a LEDC country position. How does Kenya earn money? Kenya exports mainly primary goods which includes tea, coffee and horticulture also known as flour, which has a low value and imports mainly manufactured goods such as industrial machinery, motor vehicles, iron and steal, wheat, and many others which have a high value. This means that Kenya gets very little for its exports but has to pay a lot for its imports. This courses Kenya to have a trade difficult. In 1992 Kenyans trade difficult was ik 1000 million. Kenya has had to borrow money from other countries, which basically means that it is in depth. It also has to pay interest on the loan. All this means that Kenya does not have enough money to spend on hospitals, schools which also means providing education, transport such as trains, busses, and cars, and also tractors. Which would help to develop the country. How does Kenya benefit from tourism? Tourism to Kenya is very important, as it makes a lot of money for the country. Tourism has created many jobs opportunities in Kenya even though some may not be very well educated. Some jobs include people needed to work in hotels as chefs for the tourist's people to eat, waitresses, maids, security guards, cleaners etc that the employees get a good wage and a better standard of living. The more money they earn the more tourism going. People such as tourists pay money to stay in the hotels, which then the hotels need to provide things such as cleaning which then they would have to employ a maid/cleaner, and other activities. In the hotels there are jobs such as the receptionists who check all the tourists in and use the telephone apparently, the maid provides food and service for the tourists and the chef cooks the food. There are also many other jobs like shopkeepers, whom earn money by selling souvenirs. All these jobs provide a better standard of living, as they would earn better wages. By tourists coming it has provided and created jobs for employees. Tourism also provides indirect employment, e. g. : farmers can grow food for the hotels. Tour companies who run the safari holidays need people to work, as there is more people where tourists go for amusements therefore more jobs are created. Other jobs includes bus owners whom take the tourists to visit the spectacular scenery, people whom blow he hot air balloons, which is another attraction and amusements that the tourist like to visit and see, and many others also benefit. I. E. : the government also make money from tourism, as they tax every single person whom owns a job, and earns wages. They also tax the tourists when they come on the holiday when paying towards there flight fare/air port ticket. The tour operators make money from the profits that they charge when the tourist pay for the amusements which also includes hot air balloon safari and souvenir sellers. However tourism to Kenya is very important. This is shown as tourism has employed 40,000 to maintain a proper job. The amount of tourist in 1960 was only 150,000, which has in 1990 risen to 900,000, which is approximately 6 times greater, which also means that tourism has become a very important site. The money earned from tourism in 1960 in US$ was 51. 8 million which also has increased to 467 million, which is 9 times greater, which is equal to half of Kenyans exports. However there is also a very important reason to why Kenya does not make a very large profit. One main reason is that Kenya imports goods from many different MEDC countries such as air conditioning from Canada, or office machines from the USA, Carpets from the UK, etc, which is all provided for the hotels that the tourist stay at. This means that the money, which Kenya earns, leaks out by them paying for unnecessary imported goods payment to foreign owners and co-owners with Kenyans and travel arrangements. It is stated that foreigners earn an estimate of 70% of what the tourist pay for their beach holidays, and 40% of tourist's payments. This in other words means that if Kenya did not make large profits it would be more in depth. What effects has tourism had on different groups of people? Tourism has effected many different groups of people, however the two which has most been effected have been the Masaii people and the Muslim people. The masaii people, have been effected in many reasons, one of which is that they had to leave there home, which now has become an amusement park or national parks and have had t move to th edge of them, without receiving no compensation whatsoever, and that is also another reason why they have had a loss in there grazing land. Theses people have now become a game reserve, they are now not seen as human begins but have become a tourist attraction in life with no self-esteem and they face criticism, and have no rights. Their old homes before hey had to move have now become funfairs and lodges and they have lost all hat they once use to own. Sacred rituals once performed by the masaii people now become old-fashioned shows. Kenyans are becoming second class citizens in there own country, unable to go to the beach encase they spoil the scenery and other things. This is also another reason why the number of tourists increases. But also this can e a good thing as it provides these masaii people with jobs from the national parks. The other main group of people affected is the Muslim culture/ Muslim population of the coast. They now have to live in a different type of society. In Islamic religion women have to wear -long black garments covering there entire body except their eyes, as it is a sin to advertise themselves to men. However tourist find it so hot that when they walk thorough theses kind of people they feel different. The tourists wear such things like bikinis or even go topless, and this is a great disrespect to the Muslim inhabitants. This also influences the youngsters of Kenya to wear such things. They do not always respect traditional culture/clothing. Another point is that the souvenir trade is such damage that can occur to the cultural and religious side. This happens when tourists buy something sacred just because it looks good. Even a tourist to a religious building can cause grief due to inappropriate behaviour or unacceptable dress. Tourism has also lead to the opening of many bars and nightclubs in Muslim areas. This again is a disregard for there culture as alcohol is strictly prohibited. Another point Is that these tourist have also bought with them drugs, and other things like this to Kenya. These tourists lead to thousands of Kenyans turning to prostitution for money, which is another main disrespect to the Muslim society. What effect has tourism had on the environment? Tourism has also had an effect on the environment. The ecosystem in the Savannah grasslands involve hot air balloon safari which makes a lot of loud Noise, which then drives the animals to move out, as they produce such racket and sparks which frightens the animals away. The lodges produce lot of rubbish from the left over food, which the people working there, just throw out, and drop it on the outside places, that those animals that are hunting smell the smell, and come to eat such leftovers. This food can be poison and then can kill the poor animals, and for this reasons the animals can become scarce, as they would die out easily. The other reason is the minibuses, which tour the tourists. The tourists visiting the safari places go to see animals in their natural habitats and open environments. Tourists have a huge impact on the animals that they go to see. Tourists are driven around the parks in specially adapted minibuses with open tops so that they can view and photograph the animals. These minibuses want there tourists to be pleased and happy therefore take them to see the animals close and about forty minibuses go and do this each day, around one animal. Because of this the animals are disturbed and harassed and the flashes of the camera also scare away the animals. The drivers not thinking twice pass over the grassland, which gradually wears away, increasing soil erosion and become roads. This means that the vegetation needed for the animals is reduced as they have no fresh grass to eat, which then would make them hungry, and as we know hunger can kill. Also those minibuses tours use the roads in such a way that by them speeding, without them knowing they blow the dust in the air which means that the air would become polluted very quickly, and this could also cause damage to the animals and people of Kenya and also to the environment. Also Another main point is that the coral reef ecosystem is also damaged. This is done in several different ways. Firstly the tourist visit these places and tend to take and pick shells and rocks nd other things from the sea to take as souvenirs, and if each tourist did this then they would destroy the coral reef completely. They tend to stand in the coral reef and their weight and by them stepping on it, it can also cause wreck the coral reef. The tour guides try to impress the tourist by placing anchors in the coral reef, and because of this daily invasion the coral reef would gradually wear out and turn into rubble and ruins. Are there any better ways of developing tourism in Kenya? There are many different ways that would be better ways to develop tourism in Kenya. Firstly let me explain what sustainable development means. This means that it is a progress that can continue year after year and does not waste resources, it improves the quality of life of people and does not damage the quality of life, and that it does not harm the environment either now or in the future. There are many reasons, which would make mass tourism more sustainable For example you should allow people to continue living there traditional ways of life instead of threatening or disrupting there lives, therefore those tourists should respect and wear clothing which is suitable for the masaii people and Muslim culture so no harm is caused. . They should improve people's lives and benefit the local community e. g. schools and healthcare, instead of making large profits for foreign firms while the local people live on poverty. They could do this by giving some money to the community instead of keeping it all to themselves, they should protect the environment and not damage or destroy the natural environment by not placing so many vehicles in one place at one time, or driving on top of the grass. They should also allow local people to use their own skill and knowledge instead of relying on the skill and knowledge of feign expertise. There are different groups of people that could do different things to improve tourism in Kenya; example travel companies could chose destinations that are not overcrowded. They should choose tour operators who are supportive to ecosystem. This way the grasslands and the animals would not get disturbed as much, as they would have less amount of people bothering them. They could also make booklets to inform the tourists about the coral reef, and not to damage it, and to wear appropriate clothing, so that they know before hand, instead of knowing when they reach Kenya. This way at least the people would have a bit of respect for the Kenyan people. The government can have laws such as that those drivers whom pass over the grassland they should be fined or their license taken away from them. They should take license away for those whom are tour guides and allow the tourists to damage its coral reef. They should all agree to a contact which includes rules and regulations. The esonki conservation area is on the edge of the Ambseli national parks and during the rainy season much of ambselies wildlife passes through. By using such service tourists can stay in luxurious safari tents, with showers, flush toilets, and solar powered electric lights, it is all low impact and can be removable, which means that it does not cause any damage to the environment, tourist can enjoy real African experience with truly wild animals. It is all run by the masaii. There are twenty-six masaii trained as rangers. They work in camp, cooking and serving meals, on building roads. The masaii can rule themselves without being told what to do. They get a rent fee for the conservation area, an entrance fee from each tourist and a fee for every tourist for every night that they stay. The profits that they make have paid for a local school and healthcare, and also many other things for the community. Tourists could wear appropriate clothing, which would not effect nor offend the Muslim culture. In conclusion I believe that yes tourism should be developed further in Kenya, by using and making an ecosystem, that does not harm the environment, nor effect its people. I do not think that Kenya can achieve economic development without tourism, as it will earn less money jus from exporting tea and coffee. Tourists should respect peoples peace, privacy a and lands this would allow the Kenyans to live life as peacefully as they want, and does not destroy there traditional ways of life as it would be more crucial for them to live a better standard of living if they did not get tourists pushing them about, and telling them what to do. They should remember that they are a guest and behave accordingly, as this would make them aware that they do not have the right to do things that would effect the people around there lives. They should respect religious places and do not touch religious objects. This would also make them have that significance that it does not belong to them and they should not touch sacred souvenirs even though that would affect the souvenir shopkeepers. They should follow all rules and regulations regarding protected areas for wildlife, as this would make the animals more protected to the environment and live there life according to there habitats and do not have to be scared of living in there own areas. They should dress appropriately, as this would reduce the amount of prostitution and would also show respect o the people of Kenya. They should not touch, chase or harass animals or marine life, for the reason mentioned before. They should also leave plants and marine life to flourish in their natural environment as this would improve Kenya's scenery and would become better food for the animals. They should also not try to waste water as this would be a useful recourse and would not waste a lot of Kenya's money. Switch off lights and air conditioning if you go out which once again would be supporting the local economy. They should ask before taking photographs as this would be another respectful thing for Kenya and would not scare away the animals because of there flash. All the above-mentioned things are a code of conduct which tourist should keep in mind when visiting Kenya.