Aquine Industries

Aquine Industries Memo To:Aquine Shargonholders From: CC:Sirpathi Nilkar Date:5/18/2011 Re:Declining market place share Declining securities industry Share Aquine Industries is soon sitting with a 5% Market share. The performance of this to the highest degree recent first quarter is an incomparable low for the mechanic watch division. With the bulk of the company demonstrating acceptable levels of success the problems with the machinelike watch division are troubling. When the aforesaid(prenominal) issue is combined with the rejection of an increase number of watches by the Swiss Official Chronometer Control the prospect for the company appears weak. Upon observation the harm of market share and declining gross sales appears to be a maneuver reflection of the advertising shake up. In order to severalize the precise perceived weaknesses of the company a investigation was conducted via customer visual modality with 500 respondents. The progenys of the rega rd are as follows:59% recite advertising appeals to them, 66% are proud to wear an Aquine Chronometer 61% say they are more likely to purchase an Aquine Chronometer after seeing the ad, 60% thought the SOCC certification was important The results show that the advertising campaign has been effective and the declining of market share is not a result of a failed advertising campaign.

Consumer perception of product grapheme and trade could be another explanation for the declining market share. come on research was conducted to analy the number of watches rejected. The SOCC will reject the watch if the quality of the watch fails one of its seven ! tests. The percentage of the watches rejected by the SOCC has increased from 32% to 67% over the last 4 years. A sample size of 120 watches is adequate to site any trends and will represent the behavior of the population and go the application of the central limit theorem. The results provided by the research show up the rejection area of the sample size is found within lead tests; the three...If you want to get a full essay, order it on our website: BestEssayCheap.com

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